Geoff the film

A Kraft Heinz Austrália tirou do mercado a marca Heinz Beanz para abrir espaço para os rótulos que ressaltam os quatro novos tamanhos de lata de feijão cozido da empresa.

Para divulgar a novidade, a Y&R Nova Zelândia assina um curta-metragem de animação de três minutos (assista abaixo), com a Assembly Ltd, que conta a história de como os tamanhos de lata foram inventados pelo personagem Geoff, head de inovação da Heinz Beanz, em resposta a mudanças ao longo de sua vida.

A campanha é composta por peças para TV, meio digital e material para ponto de venda.

Ficha Técnica:

Agency: Y&R New Zealand
Chief executive officer & chief creative officer: Josh Moore
Managing director & head of planning: Jono Key
Executive creative director: Tom Paine
Copywriter & art director: Ellen Fromm
Senior account director: Katie Loverich
Senior account manager: Heike Middleton
Head of design: James Wendelborn
Heads of TV & producers: Sacha Moore & Liz Rosby

Production company: Assembly Ltd
Director: Damon Duncan
Technical director: Rhys Dippie
Executive Producer: Amanda Chambers
Lead designer & character design: Josh Fourt-Wells
3D artists: Geoff Kirk Smith, Katie Naeher, Craig Speakman, Craig Baxter, Alex McLeod, Damon Duncan, Rhys Dippie, Josh Fourt-Wells, Marcos Godoy, Anastasia Fileva, Andrii Kryvuila, Gustavo Soares, Alex Scollay & Patrick Blades
Environmental design: Scotty Wilson
Compositing: Rhys Dippie
Grade: Pete Ritchie

Sound: Franklin Road
Music Composed By: Mahuia Bridgeman Cooper
Sound design: Shane Tapari
Executive music & sound producer; Jonathan Mihaljevich
Media agency: Spark Foundry
Client: Kraft Heinz Australia
Chief marketing officer AMEA: Rodrigo Wickbold
Chief marketing officer: Shalabh Atray
Category marketing manager – quick serve meals: Arjun Tomar
Marketing director: Mughees Abid
Brand manager: Olivia Plymin