Get The Good Going

A marca de iogurte Müller aproveita um movimento de mudança cultural dos consumidores em direção a uma vida mais saudável para apresentar o relançamento do seu produto light, em campanha criada pela VCCP para o mercado britânico.

A comunicação integrada exagera o sentimento de transformação quando a pessoa faz uma escolha saudável.

O esforço abrange comercial para TV (assista aqui), peças para mídia out of home, redes sociais, rádio, material para pontos de venda e mídia imprensa.

Ficha Técnica:

Campaign Title: Get The Good Going

Client: Müller

Managing Director: Richard Williams

Strategy & Marketing Director: Toby Bevans

Brand Director: Markéta Kristlova, Vicky Morgan

Brand Team: Jonathan Prince, Ellie Cotton, Thiemo Mallwitz, Carsten Weinert, Ellie Cooper

Advertising Agency: VCCP Blue

Creative Director: Colin McKean, Emma Houlston

Senior Creatives: Sophia Johnson, Sophie Szilady

Creatives: Dan Ahern, Didima Arrieta

Creatives: Josh Clarke, Daisy Elsden

CEO: Cliff Hall

Business Director: Nick Van Buuren

Senior Account Director: Marina Damato

Account Director: Linn Collier

Account Coordinator: Emma Harpin

CSO: Max Keane

Planning Director: Sarah Benson

Senior Planner: Matt Hayes

Junior Planner: Iona Inglis, Nour Gado

Agency TV Producer: Rosie Good

Agency Creative Producer: Katy Dale

Design & Artwork: Girl&Bear

Design Resource Manager: Yasmine Moridi

Senior Designer: Ruggero Gualdesi

Senior Designer: Bruno Rovarotto

Artlab Manager: James Perry

Assistant Artlab Manager: Sam Weight

Digital Production: Bernadette

Associate Project Director: Luke Dougherty

Senior Project Manager: Francesco Segramora

Senior Project Manager: Sue Awotar

Creative Director: Will Aslett

Design Director: Gilles Bestley

3D Designer: Mark Chivers

Motion Designer: Dexter Marshall

Senior Designer: Martin Pavlica

Media Buying Agency: EssenceMediacom

Business Director (Planning): Colby Adam

Senior Associate Director (Planning): Sophie Sweetland

Senior Associate Director (Strategy): Alex Rubins

Senior Associate Director (Digital): Helena Ojakovoh

Senior Associate Director (AV): Jamie Smith

Account Director (Planning): Dmitriy Antropov

Account Director (OOH): Hannah Payne

Account Manager (AV): Amitesh Das

Account Manager (AV): Harry Dakin-Brown

Account Planner: Imogen McNally

Production Company: Biscuit Filmworks

Director: Rosie May Bird Smith

Editor: Beth Roberts

Executive Producer: Hannah Bayatti

Producer: Adam Oyejobi

Head Of Production: Emily Atterton

Managing Director: Rupert Reynolds-Maclean

Director Of Photography: Benedict Spence

Production Designer: Sarah Jenneson

Production Assistant: Adam Sarr

Production Assistant: Dalia Saeed

Costume Designer: Wiz Francis

Casting Director: Clair Catterson

Hair And Makeup Artist: Eve Coles

Post-Production Company: Absolute Post

Post Producer: Yasmin Tilly

Colourist: Juliette Wileman

Audio Post-Production Company: Jungle Studios

Sound Engineer: Ben Leeves

Music Company: Twelve Decibels