Gift Box

Baseada na plataforma da marca "What we deliver by delivering", a FedEx apresenta sua campanha publicitária de festas de final de ano, criada pela BBDO de Nova York. A comunicação se concentra nos consumidores que estarão enviando e recebendo pacotes durante a temporada.

Dirigido por Noam Murro, o filme "Gift Box" (assista abaixo), para TV e internet, procura capturar o lado emocional da entrega, ilustrando como não se trata das embalagens, mas o que isso significa para as pessoas.

A peça segue a história de uma menina e como uma simples caixa da FedEx aciona sua imaginação, transformando sua manhã de Natal em uma experiência mágica.

Ficha Técnica:

CLIENT
CLIENT: FedEx

VP, BRAND EXPERIENCE MARKETING: Monica Skipper

DIRECTOR, ADVERTISING AND MARKETING COMMUNICATIONS: Jeff Maddock

MANAGER, ADVERTISING: Lisa Tarjan

MARKETING ADVISOR: Brad Bowers

CREATIVE
CREATIVE: BBDO

CHIEF CREATIVE OFFICER, WORLDWIDE: David Lubars

CHIEF CREATIVE OFFICER, NEW YORK: Greg Hahn

EVP, EXECUTIVE CREATIVE DIRECTOR: Greg Ketchum

EVP, EXECUTIVE CREATIVE DIRECTOR: Tom Godici

SVP, SENIOR CREATIVE DIRECTOR: Greg Gerstner

VP, CREATIVE DIRECTOR: Banks Noel

VP, SENIOR CREATIVE DIRECTOR: Eric Goldstein

VP, CREATIVE DIRECTOR: Fred Kovey

PROJECT MANAGER: Natalie Taylor

EVP, DIRECTOR OF INTEGRATED PRODUCTION: David Rolfe

VP, GROUP EXECUTIVE PRODUCER: Alex Gianni

SENIOR PRODUCER: Melanie Cornish

EXECUTIVE MUSIC PRODUCER: Melissa Chester

VP, BUSINESS AFFAIRS: Kathy Bannon

EVP, SENIOR ACCOUNT DIRECTOR: Josh Steinman

VP, ACCOUNT DIRECTOR: Cailin Gibbons

ACCOUNT MANAGER: Taylor Baird

ACCOUNT EXECUTIVE: Christian Martinez

PRODUCTION COMPANY
PRODUCTION COMPANY: Biscuit

DIRECTOR: Noam Murro

PARTNER/MANAGING DIRECTOR: Shawn Lacy

EXECUTIVE PRODUCER: Jeff McDougall

HEADS OF PRODUCTION: Rachel Glaub, Mercedes Allen-Sarria

UNIT PRODUCTION MANAGER: Jay Veal

PRODUCTION SUPERVISOR: Jen Berry

DIRECTOR OF PHOTOGRAPHY: Rodrigo Prieto

PRODUCTION DESIGNER: Brock Houghton

EDITOR
EDITOR: Work Editorial

EXECUTIVE PRODUCER: Erica Thompson

PRODUCER: Chris Delarenal

EDITOR: Rich Orrick

CUTTING ASSISTANT: Audrey Weiner

TELECINE
TELECINE: Colour Collective

TELECINE ARTIST: Alex Bickel

PRODUCER: Claudia Guevara

VISUAL EFFECTS
CONFORM/FINISHING/VISUAL EFFECTS: Blacksmith

VFX SUPERVISOR: Eliza Randall

2D LEAD/COMPOSITOR: Jamie Scott

COMPOSITORS: Jacob Coy, Meggen Burdick, Jacob Slutsky, Yebin Ahn

CG ARTISTS: Olivier Varteressian, Tuna Unalan, Rick Walia, Vitaliy Burov

EXECUTIVE PRODUCER: Charlotte Arnold

VFX PRODUCER: Tina Chen

MUSIC
MUSIC: Beacon Street Studios

COMPOSERS: Andrew Feltenstein, John Nau

PRODUCER: Leslie DiLullo

MIX
MIX: Sound Lounge

ENGINEERS: Tom Jucarone, Peter Holcomb

PRODUCER: Becca Falborn