Got Milk?

Como parte da campanha "Got Milk?", a Goodby Silverstein & Partners criou ação para California Milk Processor Board, chamada "The Scouts Milk Mission".

A agência percebeu que uma tradicional ação dos escoteiros, que há quase 100 anos vendem biscoitos para arrecadar fundos, escondia uma oportunidade: por que não vender também o leite, complemento "perfeito" para acompanhar a guloseima?

Confira o vídeo, abaixo.

Ficha Técnica:

Agency: Goodby Silverstein & Partners
Client: California Milk Processor Board
Title: The Scouts Milk Mission
Creative & Design:
Partner: Jeff Goodby
Creative Director: Kate Catalinac
Designer: Kelly Malka
Junior Designer: John Rodriguez
Design Director: Chris Peel
Art Director: Andrew Livingston
Copywriter: Simon Bruyn
Account Services:
Managing Partner: Robert Riccardi
Account Director: Melissa Buck
Account Manager: Michelle Farhang
Production:
Content Producer: Isaak Le
Content Creative: Quinn Gravier
Videographer: Colin James Russell
Sr. Art & Print Producer: Alisa Latvala
Executive Interactive Producer: Margaret Brett-Kearns
Interactive Producer: Danielle Riccardi
Business Affairs:
Business Affairs Manager: Heidi Killeen
Brand Strategy:
Group Brand Strategy Director: Kelly Evans-Pfeiffer
Brand Strategist: Gabriella Svensk
Communication Strategy:
Director of Communication Strategy: Christine Chen
Communication Strategy Director: Nicole Richards
Communication Strategist: Maren Severtson
Director of Photography: Jess Hall
Production Designer: Shepherd Frankel
Producer: Greg Schultz
Executive Producer: Kate Leahy