Graham Rahal x Peter Jeakins

Um piloto virtual conseguiria vencer um piloto real em uma corrida? Com esse questionamento, a Honda e a RPA de Santa Monica lançaram a "R vs. R", uma disputa entre Graham Rahal, piloto de IndyCar, e o profissional gamer  Peter Jeakins, para promover o novo mdelo Civic Type R 2018.

Jeakins (conhecido como o SLAPtrain) gravou seu tempo mais rápido em um Type R virtual na pista Race Atlanta no game Forza Motorsport.

A corrida continuou no autódromo Road Atlanta, onde Rahal pilotou um Civic Type R contra o modelo virtual de Jeakins. O Type R foi equipado com um pára-brisa customizado de realidade mista que transmite a posição do jogador na pista para Rahal em tempo real, o que lhe permite competir em uma corrida direta contra o jogador "digital".

Segundo a agência, com "R vs R" é a primeira vez que a realidade aumentada é utilizada para unir o automobilismo "real" com uma simulação de corrida. Confira o vídeo, abaixo.

Na ficha técnica está o brasileiro Fabiano de Queiroz, diretor de criação.

Ficha Técnica:

VIDEO CONTENT: Honda MY18 Accord Social Trophy Talk Campaign

CLIENT: American Honda Motor Co., Inc.

Susie Rossick – Asst. Vice President, Honda Automotive Marketing

Jessica Fini – Manager, Honda and Acura Social Marketing

Lisa Stessman- Asst. Manager, Honda and Acura Social Marketing

Melly Ramirez – Social Media, Honda and Acura

AGENCY:

Joe Baratelli: EVP / Chief Creative Officer

Jason Sperling: SVP / Chief, Creative Development

J Barbush: VP/ Creative Director, Social Media

Mike Van Linda: Creative Director

Fabiano De Queiroz: Creative Director

Matthew Pullen: Associate Creative Director

Jon Murray: Associate Creative Director

Gary Paticoff: EVP / Chief Production Officer

Isadora Chesler: VP / Director of Video Production

Dave Brezinski: VP / Director of Digital Production

Connor Gomez: Digital Producer

Angela Pascal: Producer

Maria Del Homme: VP / Director of Business Affairs

KK Davis: Associate Director of Business Affairs

Brett Bender: EVP / Chief Client Officer

Adam Blankenship: SVP / Group Account Director

Kaelin McGill: Account Supervisor

Aurelia Fulginiti: Senior Account Executive

Tracy Van Dang: Assistant Account Executive

Hartman Wong: Manager, Digital Strategy

Hanna Samad: Specialist, Digital Strategy

Felicia Lau: Media Director

Brandon Liu: Media Supervisor

Kaileigh Ceurvorst: Media Planner

Production Company: Unit-9

Michelle Craig: Creative Partner

Jonathan Pearson: Director

Luca De Laurentiis: Executive Producer

Davide Bianca: Creative Director

Patrick Malloy: Producer

Sarah Barson: Sarah Barson

Eric Koretz: DP

Jacob Hinmon: Additional Camera

Marc D'Souza: Digital / Tech Producer

Dimitrios Doukas: Tech Lead

Christian Bianchini: Hardware Dev

Editorial: Kevin

Tim Davies: Executive Creative Director/Partner

Sue Troyan: Senior Executive Producer/Partner

Jason Cohon: Executive Producer

Antonio Hardy: VFX Producer

Andrew Cowderoy: VFX Coordinator

Steve Gibbons, Marisa Chin: Compositors

Matt McKenna: Editor

VFX Studio: Ingenuity Studios

David Lebensfeld & Grant Miller: VFX Supervisors

Matthew Poliquin: VFX Executive Producer

Kieley Culbertson: VFX Producer

Mario Grilli: VFX Coordinator

Zhe Chong: VFX Comp Supervisor

Alisah Kress, April Singleton, Danny Corona, Chris Vasquez, Gerry Kodo: VFX Compositors

Chris Cannavo: Lead Animator

Lucas Smarker, Evelyn Hernandez, Taylor Reynolds: Animators

Nick Donatelli: FX/CG Artist

Justin Owades: VFX Editor

Color: Roving Pictures Company

Matthew Schwab: Colorist

Executive Producer/Partner: Debbi Landon

Engineer/Partner: Dan Hart

Head of Production: Caroline O’Sullivan

Composer: Greg Chun