Headphones

Como parte da plataforma "Trust Is Power", a Wieden+Kennedy de Nova York assina para a marca de pilhas e baterias Duracell o filme "Headphones" (assista abaixo) que encerra a campanha.

O comercial procura mostrar a importância de ter fones de ouvido com bateria em um vôo de muitas horas, seguindo a estratégia de incentivar o público a apostar em uma marca já conhecida, como a Duracell, e reafirmar a importância de confiar no produto.

Leia e assista aos filmes anteriores aqui e aqui.

Ficha Técnica:

W+K NEW YORK

Executive Creative Director: Karl Lieberman

Creative Director: Eric Helin

Creative Director: Gary Van Dzura

Copywriter: Howard Finkelstein

Art Director: Grant Mason

Head of Integrated Production: Nick Setounski

Executive Producer: Alison Hill

Director of Brand Strategy: Dan Hill

Account Director: Mike Welch

Management Supervisor: Meghan Mullen

Account Executive: Jamie Robinson

Brand Strategist: Cristina Pansolini

Social Strategist: Liz Lightbody

Comms Planner: Stuart Augustine

Business Affairs: Michael Moronez

Project Manager: Ava Rant

Traffic Managers: Sonia Bisono, Andy Hume

FILM PRODUCTION

Production Company: Prettybird

Director: Tim & Eric

Co-Founder/Exec Producer: Kerstin Emhoff

Head of Production: Earl McDaniel

Line Producer: Bridgette Pugh

EDITORIAL

Editorial Company: Mack Cut

Editor: Ian Mackenzie

Executive Producer: Gina Pagano

Cutting Assistant: Mike Leuis

VFX / ONLINE

VFX Company: Schmigital

Flame Artist: Jimmy Hayhow

Flame Assistant: Kaitlyn Jackson

TELECINE

Telecine Company: CO3

Colorist: Tom Poole

MIX

Mix Company: Sonic Union

Mixer: Steve Rosen

MUSIC

Licensed Track: “Lady in Red”

Sound Designer: Brian Emrich