Home for Christmas

O Great Ormond Street Hospital Children's Charity apresenta campanha de Natal, criada pela Adam&Eve/DDB, que traz a jornada de uma pequena paciente de volta para casa, no período de festas.

A animação "Home for Christmas" (assista abaixo) traz Mia e sua irmã Amy, ambas tratadas no hospital com anos de diferença, mas para a mesma condição neurológica rara, polineuropatia desmielinizante crônica (CIDP).

Na história, Mia adormece em seu quarto no Great Ormond Street, que é decorado com temas natalinos. Um vento mágico carrega a garotinha e outras crianças adormecidas para longe do hospital, em suas jornadas para casa.

No final, um vídeo caseiro de Mia e Amy mostra as meninas descendo as escadas com seus pijamas iguais para abrir seus presentes de Natal.

Ficha Técnica:

Brand: GOSH Charity
Deputy director (brand & content – hospital and charity): Nick Radmore
Digital content manager: Charlotte Young
Brand manager: Miranda Williams
Head of digital engagement: Dave O’Carroll
Filmmaker and photographer: John Stead
Senior innovator: Oliver Field
Senior business development executive: Amy Perkins
Creative agency: Adam & Eve/DDB
Chief creative officer: Richard Brim
Executive creative directors: Mike SutherlandAnt Nelson
Creatives: Simone Warme Jeppe Vidstrup
Agency producers: TV/Online Nikki Cramphorn
Print/Digital/OOH: Chris Battye
Joint CEO: Mat Goff
Managing partner: Charlotte Wolfenden
Executive strategy director: Nick Hirst
Planners: Stuart Williams John Blight
Business director: Jo Lorimer
Account director: Bea Kenyon-Jones
Account manager: Dorothy Tang
Project managers: Lara Harper Clare Dimmock
Senior paralegal: Trine Odin
Business affairs King Henry Design: Gemma Davies
Designer: Paul Knowles
Design studio manager: Rob Wallis
Senior creative artworker/ deputy studio manager: Dave Callow
King Henry Retouch Studio manager: Dan Sandles
Retouch: Gemma Lawton Gutenberg Studio manager Marc Dolby
Artworkers: Tony Hutton Jonny Young
Gutenberg Digital Studio manager: Richard Bryne
Digital designer: Simon Wright
Media agency: Hearts & Science
Production company: Partizan Films
Executive producer: Duncan Gaman
Producer: Leo Green
Director: Marlies Van Der Wel
Animators: Marlies Van Der Wel Manuel Ferrari Taco Potma
Illustration & design: Marlies Van Der Wel
Background illustration: Freek Verhagen
UGC post production: Untold Studios
Post producer: Ian Berry Cain & Abel James Ireland
Sound design & mix: James Utting Factory
Audio producer: Lucy Spong
Soundtrack name and composer: Home Sweet Home Pieter de Graaf