Homemade Movie Theater

O novo comercial para TV da BMW, "The Ultimate Drive-in Machine" (assista abaixo) mostra como as pessoas podem usar o carro para fazer um programa à noite, apesar da necessidade de distanciamento social e da ausência de salas de cinema.

No filme (assista abaixo), um homem prepara uma "noite surpresa" para sua esposa (depois de tê-la convencido a levar o filho à avó). Ele cria um drive-in na própria garagem.

A ideia foi baseada na experiência do diretor de criação Wes Phelan, da Goodby Silverstein & Partners. "A ideia nasceu na minha garagem há mais de um mês. Com os cinemas fechados e a vida cotidiana ficando bastante monótona, pensei que seria bom surpreender minha esposa com nosso pequeno encontro personalizado de drive-in-movie", comenta.

Rodado pelo diretor Logan Roos, da Greenpoint Pictures, o comercial foi filmando remotamente.

Ficha Técnica:

AGENCY
CLIENT: BMW of North America

BRAND: BMW

SPOT NAME: ‘The Ultimate Drive-in Machine’

AGENCY: Goodby Silverstein & Partners

CLIENT
VP MARKETING, NORTH AMERICA: Uwe Dreher

HEAD OF BRAND STRATEGY AND COMMUNICATIONS, NORTH AMERICA: Albi Pagenstert

NATIONAL BRAND AND MEDIA DIRECTOR: Michael Jobst

SOCIAL MEDIA SPECIALIST: Jaime Pritchard

CREATIVE
CO-CHAIRMEN: Jeff Goodby and Rich Silverstein

CHIEF CREATIVE OFFICER: Margaret Johnson

CREATIVE DIRECTOR: Matt Edwards

CREATIVE DIRECTOR: Wes Phelan

ASSOCIATE CREATIVE DIRECTOR: Carlos Rangel

ART DIRECTOR: Kevin Leung

ACCOUNT SERVICES
MANAGING PARTNER: Leslie Barrett

GROUP ACCOUNT DIRECTOR: Chris Ferko

ACCOUNT DIRECTOR: Alissa Sheely

ACCOUNT MANAGER: Meghan Mast

PROJECT MANAGER: Kaitlyn Landers

BRAND AND COMMUNICATION STRATEGY
PARTNER, HEAD OF BRAND STRATEGY: Bonnie Wan

PARTNER, HEAD OF COMMUNICATION STRATEGY: Christine Chen

GROUP BRAND STRATEGY DIRECTOR: Stephanie Phillips

STRATEGY DIRECTOR: Kevin DeStefan

BRAND STRATEGIST: Darien Ahn

GROUP COMM STRATEGY DIRECTOR: Dong Kim

SENIOR COMMUNICATIONS STRATEGIST: Matt Hudgins

PRODUCTION
CO-DIRECTOR OF PRODUCTION: Leila Gage and Margaret Brett-Kearns

EXECUTIVE BROADCAST PRODUCER: Matt Flaker

JUNIOR BROADCAST PRODUCER: Daniel Chang

BUSINESS AFFAIRS
DIRECTOR OF BUSINESS AFFAIRS: Judy Ybarra

SR. BUSINESS AFFAIRS MANAGER: Chrissy Shearer

PRODUCTION COMPANY
COMPANY NAME: Greenpoint Pictures

PRODUCTION COMPANY CITY: New York

DIRECTOR: Logan Roos

DIRECTOR OF PHOTOGRAPHY: Logan Roos

EXECUTIVE PRODUCER: Tatiana Rudzinski

EXECUTIVE PRODUCER: Trevor King

HEAD OF PRODUCTION: Karen Berkowitz

CREATIVE DIRECTOR: Niles Roth

EDITORIAL COMPANY
COMPANY NAME: Greenpoint Pictures

EDITING COMPANY CITY: New York

EDITOR: Logan Roos

POST PRODUCTION PRODUCER: Tori Vallas-Cullen

AUDIO AND SOUND DESIGN COMPANY
SOUND DESIGN COMPANY CITY: New York

AUDIO ENGINEER: Bobb Barito

MUSIC: Music by Human

SENIOR PRODUCER KAMELA ANDERSON
EP: Carol Dunn

CREATIVE DIRECTOR: Mike Jurasits

COMPOSER: John Chris Barnes

VFX COMPANY
COLOUR GRADE: Seth Ricart / RCO