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Quer ter um pet? Iams ajuda, com curtas gerados por IA
Iams lança I Want a Puppy/Kitten Studios
A marca de ração para pets Iams, da Mars, lança no Canadá um software de inteligência artificial do Google para gerar vídeos curtos com o objetivo de ajudar as pessoas que querem um animal de estimação a convencer seus parentes a adotar.
Os usuários da ferramenta, chamada "I Want a Puppy/Kitten Studios", podem especificar uma raça e um nome, bem como mensagens a serem incluídas.
A ferramenta produzirá um vídeo de um pet que corresponda à descrição. O software está disponível aqui.
“De elaboradas apresentações de slides a músicas e grandes gestos, sabemos o quanto os futuros tutores de animais de estimação se esforçam para apresentar a ideia de um novo bichinho”, afirma Animesh Kumar, diretor de marketing da Mars Pet Nutrition Canadá.
A iniciativa foi criada pela Adam&Eve/DDB, facilitada pela parceria global da Mars com o Google Ads e o Google Cloud.
Ficha Técnica:
Client: Mars Petcare
Brand: IAMS
Project/Campaign Name: I Want a Puppy / Kitten Studios
Client: Mars Petcare
IAMS Global Brand Director: Edwin Padilla
Mars Pet Nutrition Canada Marketing Director: Animesh Kumar
MPN Canada Corporate Affairs Head: Samantha Rose
IAMS Global Marketing Manager: Olivia Chlasta
MPN Canada Portfolio Lead: Kate Wallace
MPN Canada IAMS Brand Manager: Christian Philips
MPN Canada Digital Product & Marketing Manager: Shubham Ranjan
MPN Canada Integrated Comms & Media Sr. Manager: Sherry Xie
MPN North America Legal Counsel, Marketing Properties, and Regulatory Affairs: Jonathan Stitt,
Caitlin Smith, Robert Mayers, Jesse Fenton, Jonathan Crider
Mars Global Media: Alicia Wieburg, Lauren Trach
Mars Global Pet Nutrition Corporate Affairs: Nicole Serr
Creative agency: adam&eveDDB
Creative Director: Paul Knott
Chief Creative Officer: Ant Nelson, Mike Sutherland, Rick Brim
Social creative: Phoebe Wright, Matthew Osborne
Creatives: Callum McDonald, Charlotte Upton
Chief Executive Officer: Miranda Hipwell
Chief Experience Officer: Simon Adamson
Experience Strategy Director: Emma Jane Hornsby
Senior Experience Designer: Jeremy Gardiner
Joint Head of Integrated Production: Sally Pritchett
Digital Producer: Frazer Hurrell
Producer: Jessica Middleton
Chief Strategy Officer: Martin Beverley
Head of Planning: Stuart Williams
Strategy Director: Shadi Sarreshtehdarzadeh
Planner: Lucy Wilson
Business Director: Stephanie Taylor
Managing Partner: Charlotte Cook
Account Director: Sarah Hill, Sophie Kelting
Account Executive: Jude Green
Project Management: Lucy Morcas-Wilkin, Rasha Noronha
Senior Legal Counsel: Tom Campbell
General Legal Counsel: Candice Macleod
Business affairs:
Design: King Henry
Editing company: adam&eveStudios
Music: Leland Music
Audio postproduction: Sine
Application Development Service Provider: EPAM Systems, Inc.
Director, ML Consulting and Technical Product Management: Vitali Sizou
Sr. Director, Marketing Consulting: Liz Salway
ML Lead Analyst: Sergei Rogovenko
ML Architect: Vitaliy Zhhuta
UX Designer: Davit Tigranyan
ML DevOps, GCP: Liubomyr Svyshchuk
Back-End Engineering Lead: Ivan Timoshenko
Back-End Engineering Lead: Tim Liakhor
Back-End Engineer: Aleksandr Kravchenko, Yan Zhurych
Front-End Engineer: Aliaksandr Baryskin, Serhiy Demchuk
QA Lead: Hanna Akanishnikava
QA Engineer: Natalia Volchenkova, Anna Shkarban, Vladyslav Selivanov
Director, Account Management: Peter Bagrovets
Media Company: EssenceMediacom
VP, Client Leadership: Kwesi Holder
Account Lead: Ravi Rana
Strategy Director: Sam Fairburn
Strategist: Nelly Al-Fayed
Digital Associate Director: Tammie-Kaye Gregory
Senior Media Planner: Juhita Edvankar
Associate Account Manager, Social: Archit Chhabria
Senior Programmatic Manager: Kshamta Gulati
Digital Investment Negotiator: Kseniia Kharchevnykova
PR Company: Weber Shandwick
Account & Creative Oversight: Melissa Graham
Account Lead: Dana Frank
Integrated Media Strategy Lead: Alana Lipton
ECD: Ben Pobjoy
Operations Lead: Megen Anderson
Director, Integrated Media: Kimia Moslemi
Director, Integrated Media: Stephanie Magnan
Senior Manager, Integrated Media: Brittany Tam
Manager, Influence: Scarlet Schmetter
Senior Associate, Influence: Taya Lafontaine
Senior Associate, Media Relations: Saij Byfield
Senior Associate, Media Relations: Antonia Moga
Creative: Rhys Ker
Google Cloud Platform
Head of CPG Partnerships: Laura Riegert
Mars Partnership Lead: Ian O”Donnell
Mars Google Cloud Principal Architect: Sheetal Desai
Advanced Cloud Solutions for Data and AI: Taige Eoff
Cloud AI Activation Lead: Bernie Milan
Google Advertising
Global Mars Partnership Lead: Alana Kern
Global Mars Partnership: Brian Lucero
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