Impreza 2017

A Subaru lança campanha, compostas por três comerciais para TV (assista a dois deles abaixo), para promover o modelo 2017 do Impreza.

O primeiro, "Moving Out", traz um menininho que está arrumando os seus pertences e se preparando para sair de casa. Ela parece um pouco jovem demais para estar saindo sozinho, embora depois de descubra que o pequeno não é assim tão criança.

Já "Rewind" mostra um casal que se envolveu um acidente de carro voltando no tempo e percebendo que graças à tecnologia EyeSight do automóvel, eles podem parar antes que o pior aconteça.

Um terceiro comercial, "More" será lançado na próxima semana.

Os três filmes foram dirigidos por Sean Meehan, da Arts & Sciences.

"A nova campanha publicitária do Impreza concentra-se nas experiências íntimas que nos unem", diz Alan Bethke, svp de marketing da Subaru of America.

Ficha Técnica:

2017 Subaru Impreza Launch TV

—Spot: “Moving Out”

Client: Subaru of America
Senior Vice President-Marketing: Alan Bethke
National Advertising Manager: Brian Cavallucci
Advertising Production Specialist: Michelle Shoultes

Agency: Carmichael Lynch
Chief Creative Officer: Marty Senn
Exec Creative Director: Randy Hughes
Sr. Copywriter: Justin Prichard
Sr. Art Director: Chris Carlberg
Head of Production: Joe Grundhoefer
Senior Content Producer: Lisa Keljik
Business Manager: Vicki Oachs
Account Management Team:Brad Williams, Adam Craw, Liz Jenkins
Sr. Project Management: Meredith Paul

Production Company: Arts & Sciences
Director: Sean Meehan
Executive Producer: Mal Ward
Line Producer: Sam McGarry
Director of Photography: Sean Meehan

Edit House: WAX
Editor: Stephen Jess
Producer: Evan Meeker
VFX House for Rewind: Framestore LA
Online Artist(s): Volt Studios/Steve Medin
Telecine: Co 3 Tim Masick
Audio Mix: SisterBoss/Carl White
Sound Design: SisterBoss/Carl White
Post Production Audio Producer: Annie Sparrows
On-Line Editor: Volt Studios/Steve Medin
Post Producer: Volt Studios/Amanda Tibbits

Track Title: Blue Eyed Girl
Music Company/Artist: Mikal Cronin
Music Supervisor: Jonathan Hecht/Venn Arts

VO talent: Justin Beere
OCP Talent:
Tricia Donahue: Mom
Adam Edgar: Dad
TK Weaver: Young son
Nick Costello: Teen son

—Spot: “Rewind”

Client: Subaru of America
Senior Vice President-Marketing: Alan Bethke
National Advertising Manager: Brian Cavallucci
Advertising Production Specialist: Michelle Shoultes

Agency: Carmichael Lynch
Chief Creative Officer: Marty Senn
Exec Creative Director: Randy Hughes
Sr. Copywriter: Justin Prichard
Sr. Art Director: Chris Carlberg
Head of Production: Joe Grundhoefer
Senior Content Producer: Lisa Keljik
Business Manager: Vicki Oachs
Account Management Team:Brad Williams, Adam Craw, Liz Jenkins
Sr. Project Management: Meredith Paul

Production Company: Arts & Sciences
Director: Sean Meehan
Executive Producer: Mal Ward
Line Producer: Sam McGarry
Director of Photography: Sean Meehan

Edit House: WAX
Editor: Stephen Jess
Producer: Evan Meeker
VFX House for Rewind: Framestore LA
Online Artist(s): Volt Studios/Steve Medin
Telecine: Co 3 Tim Masick
Audio Mix: SisterBoss/Carl White
Sound Design: SisterBoss/Carl White
Post Production Audio Producer: Annie Sparrows
On-Line Editor: Volt Studios/Steve Medin
Post Producer: Volt Studios/Amanda Tibbits

Track Title: Reminiscence
Music Company/Artist: Samuel Karl Bohn
Music Supervisor: Jonathan Hecht/Venn Arts

VO talent: Justin Beere

OCP Talent:
Tongayi Chirisa: Husband
Hilary Ward: Wife
Tom McCormas: Truck Driver (in accident)
Ashley Cusato: Car Driver (in accident)
Amanda Christensen: Pedestrian
Paul Bortoli: Ambulance Driver
Deon Sams: Tongayi’s voice