In the Long Run

Para marcar o lançamento da SUV Mercedes-Benz GLE, a Antoni Garage assina para a marca um curta-metragem (assista abaixo) sobre uma mãe que está treinando para seu primeiro triatlo.

Apesar de um evento do passado da personagem que paira sobre ela como uma sombra, ela supera seus limites físicos e mentais para alcançar seu sonho.

O filme explora temas de paciência, dedicação e amor numa época em que a maioria das pessoas espera satisfação instantânea. Ele também posiciona o SUV como um "carro moderno para família".

Ficha Técnica:

Agency: Antoni Garage
Managing director creative: Matthias Schmidt
Executive creative director: Veit Moeller
Creative directors: Christian Kies Christopher Hoene Patrick Klebba
Art director: Mathias Wilke
Writer: Matti Lietsch
Script development: Niclas Larsson Matti Lietsch Mathias Wilke Patrick Klebba Christian Kies Veit Moeller
Chief creative officer, founder: André Kemper
Managing partner, founder: Dr. Tonio Kröger
Managing director: Jörg Schultheis
Client service director: Steffen Schuhmann
Account directors: Rebecca Sander-Ott Steffen Günther
Head of strategy: Andreas Möllmann
Strategy: Stephanie Dzionara
Campaign concept: Sebastian Lyman
Executive producer agency: Sebastiaan Peters
Client: Daimler AG
Head of global marketing communications: Bettina Fetzer
Director global marketing communications: Natanael Sijanta
Head of global campaigns and product content: Damir Maric
Campaign development/creation: Kai Köpf Stefan Brommer
Production company: Iconoclast Germany, Berlin
Director: Niclas Larsson
Executive producer: Jan Dressler
Producer: Björn Krüger
Director of photography: inus Sandgren
Managing directors: Nils Schwemer Nicolas Lhermitte
Service production: PS1, Wien
Head of production: Peter Schnellnast
1st assistant director: Hendrik Holler
Production designer: Mikael Varhelyi
Wardrobe stylist: Denise Östholm
Editor: Carla Luffe
Post production supervisor Iconoclast: Jens Maier-Rothe
Colour grading company: Company 3, New York
Colorist: Sofie Friis Borup
Post Production Germany (Film): Slaughterhouse Berlin
Music: Interscrope, Polydor Ltd, UK
Music supervisor: Tracks & Fields
Music coordinators: Christian-Mix Linzer Steve Bartlik
Written by: Michael Kiwanuka Dean Josiah Cover Brian Burton
Producer Cold Little Heart + Inflo, Danger Mouse: Michael Kiwanuk