Inspired by

A rede varejista britânica de roupas e de artigos de beleza Asos apresenta nova plataforma de marca, "Inspired by", que celebra os momentos, lugares e objetos por trás das últimas tendências da moda.

A peça central é um filme (assista abaixo) dirigido por Duncan Loudon, que segue o "olho da Asos" enquanto encontra inspiração para a moda em locais inesperados, como um parque de diversões e um armazém abandonado.

A comunicação apresenta quatro tendências principais - Night Shift, Stable Girl, Power Trip e On Campus - e abrange TV, cinema, mídia social e eventos.

Trata-se do primeiro trabalho de marca da agência criativa TheOr de Londres para o anunciante.

Ficha Técnica:

The Or London

Charlene Chandrasekaran - Executive Creative Director

Dan Morris - Executive Creative Director

Sebastian Covino - Creative

Tom Snell - Creative

Dylan Hartigan - Creative

Jacob Hellström - Creative

Metz ti Bryan - Production Partner

Georgina Moran - Senior Producer

Jonjo Lowe - Producer

Sarah Oberman - Strategy Partner

Ayoade Bambgoye - Senior Strategist

Benedita Leitao - Senior Strategist

Paulo Salomao - Managing Partner

Mitch Lovich - Group Brand Director

Inês Rollason - Group Brand Director

Moses Odubiyi - Project Manager

Hannah Currey - PR Director

ASOS
Dan Elton - Executive Vice President - Customer & Marketing

Livvy Thompson - Head of Global Customer Marketing

Anita Hossain - Global Marketing Lead

Vanessa Spence - Executive Vice President Creative

Pete Davies - Studios Director

Tim Carey - Head of Creative Studios

Liv Stoddart - Fashion Lead

Ben Van Den Broek - Senior Fashion Editor

Ellen Green - Fashion Assistant

Olive Leitch - Fashion Assistant

Grace Thompson - Fashion Assistant

Amy Norris - Head of Social, Talent & PR

Lotte Williams - Social Content Creator

Ben Harris - Talent Lead

Alex Cattel - Head of Model & Talent

Ellie Shillaker - Social Support

Leila King - Senior Media Planning Manager

Somesuch
Duncan Loudon- Director

Danielle Manca- Executive Producer

Georgina Fillmore - Head of Production

Andrew Rawson - Producer

Beatrice Guistini - Production Manager

Jack Woodcraft - Production Assist

Abbey Valentine - Talent Coordinator

Clara Paris - 1st Assistant Director

Guiseppe Favale - DOP

Ellie Walker - Costume Designer

Jess Summer - Chief Make-Up Artist

Jinjo + Talent Talks (Casting)

Alex Cowburn - Co-Founder and Casting Director

Marsheen (Edit House)

Ben Crook - Editor

Etc (Colour House)

Connor Coolbear - Colourist

Creative Outpost (Post & Sound House)

Alex Wilson-Thame - Senior Sound Designer

James "Krispy" Cornwell - Senior VFX Artist

The Hogan (Music Supervision)

Stills Credits

Jeff Hahn - Photographer @ Kintzing

Photo Assistants: Torgeir Rorvik & Abbie Frisk

Photo agent: Charlotte Beardow

Social Credits

Mana Kimura-Anderson - Social Director

Christos Mavridis - MGFX

Colourist: Ella Soryl