International Beer Day

Para marcar o Dia Internacional da Cerveja, celebrado sempre na primeira sexta-feira de agosto - este ano, neste dia 2 -, a Heineken homenageia todas as "cervejas esquecidas" no mundo, aquelas largadas quando os amigos se entusiasmam na conversa ou deixadas ao lado de uma mesa de sinuca quando o jogo fica intenso, por exemplo.

Com o filme (assista abaixo), embalado pela música "Claire de Lune", de Debussy, a marca coloca os momentos sociais no centro da sua mensagem. A criação é da Le Pub.

A proposta é mostrar que a melhor parte de tomar uma cerveja não é realmente a cerveja em si.

Ficha Técnica:

Heineken
Senior director global Heineken brand: Nabil Nasser
Global communications and strategy director: Daniela Iebba
Global communications manager: Alexander Drake
Global digital director: Rob van Griensven
Global digital manager: Bob van Iersel
Global PR lead: Jonathan O’Lone
LePub
Global chief executive officer, LePub, chief creative officer Publicis Worldwide: Bruno Bertelli
Global chief creative officer: Cristiana Boccassini
Chief creative officer: Mihnea Gheorghiu
Chief creative officer LePub Brazil: Felipe Cury
Executive creative director: Eoin Sherry
Executive creative director LePub Brazil: Greg Kickow
Head of art: Andrea Ferlauto
Creative director: Marie Poumeyrol
Creative director LePub Brazil: Yan Prado
Associate creative director: Alessandro Agnellini
Associate creative director: Fernando Dominguez
Senior copywriter: Katharina Haller
Senior art director: Joao Araujo
Copywriter: Zelda Ridgway
Art director: Alice Berlande
Chief strategy officer: Sol Ghafoor
Senior strategic planner: Alex Moore
Global head of PR and communication: Isabella Cecconi
Senior digital PR manager: Federica Fiorentino
Social strategy director: Vanessa Satta
Social lead: Tatiana Katsai
Global client service director: Shirine Aoun
Global client service director: Ilaria Castiglioni
Group account director: Madalina Marica
Account supervisor: Tinatin Prangishvili
Chief production officer: Francesca Zazzera
Head of TV production: Anna Sica
Producer: Martina Mozzillo
Art buyer: Caterina Collesano
Production and print managers: Daniela Inglieri, Tina Paolella
Photo production and post-production: Section 80
Photographer: Lou Escobar
Film production
Production company: Tempomedia
Director: Alex Feil
DOP: Paul Guilhaume
Executive producer: Vera Portz
Producer: Gunnar Meyer
Film post-production
Editors: Iain Whitewright, Fabrizio Squeo
Color: Matthieu Toullet
Post-production: Gabha Studios, Prodigious
Sound studio: Disc2Disc, Milano
Music
Music agency: Sizzer
Music supervisor: Richard Aardenburg
Music producer: Mees van der Velde
Executive creative director: Michiel Marsman
Executive music supervisor: Sander van Maarschalkerweerd
Dentsu
Global client director: Kate Hinz
Global strategy director: Elio LaGrua
Edelman
Senior director: Suzy Socker
Associate director: Harry Zelenka Martin
Account director: Saskia Butler-Tempest
Project manager: Priscilla McIntosh
Account manager: Charlotte Nash
Associate account executive: Carien Vanrietschoten
BDB (Billion Dollar Boy)
Group account director: Sami Westwood
Account director: James Silverstone
Account manager: Taylah Lowe-Allen
Creative director: Alex Williamson
Senior creative: Brooke Clark
Boomerang - Part of Publicis Groupe
Chief creative officer: Rico de Lange
Creative director: William Reed
Senior creative: Rui Huppe
Junior creatives: Nynke Driessen, Jerome Hompes
Post producer: Lina Joukhadar
Community manager: Jesus Sanz
Senior digital project manager: Jeanne Laval
Account executive: Natalia Cortes