Invisible No More

A entidade Stop AAPI Hate, que tem a missão de lutar contra o ódio e a discriminação contra asiáticos-americanos e habitantes das ilhas do Pacífico nos EUA, apresenta a campanha "Invisible no More", criada pela Venables Bell + Partners.

Dirigido por Zoe Neary, o comercial (assista abaixo) ilustra incidentes de ódio não reportados.

A peça mostra cenas cotidianas, com texto na tela reportando atitudes de ódio contra a comunidade Asiática-Americana e das Ilhas Pacíficas (AAPI). À medida que o filme avança, percebemos que há algo que não estamos vendo.

Segundo a entidade uma em cada cinco pessoas AAPI foi alvo de ódio recentemente, traduzindo-se em milhões em todo o país.

No final, a peça convida o público a denunciar incidentes de ódio em stopaapihate.org.

Ficha Técnica:

Client : Stop AAPI Hate
Agency : Venables Bell + Partners
Director of Corporate Engagement : Ly Nguyen
Director of Communications : Rose Lee
Communications Manager : Yamuna Hopwood
Founder & Chairman : Paul Venables
Chief Creative Officer : Will McGinness
Group Creative Director : Che-Na Stephenson
Senior Art Director : Diego Zelaya
Senior Copywriter : Michael Ng
Chief Growth Officer : Brittni Hutchins
Growth and Marketing Supervisor : Jon Merlino
Head of Integrated Production : Hilary Coate
Producer : Lexi Alaga
Business Affairs Manager : Christine Tom
Audio/Video Post Specialist : Jason Bridges
Technical Director : Jeff Saunders
Production : Ruffian
Director : Zoe Neary
EP : Robert Herman
Head of Production/Line Producer : Sheila Eisenstein
Director of Photography : Bryn McCashin
Art Director / Production Designer : Nicolas Lepage
Key Painter & Make Up Artist : Colin Comeau
Set Decoration : Sandy Walker
Key Costumer : Chieh Huang
Costumes : Caroline Cheng
Service Company : Means of Production
Editorial : Cut+Run
Editor : Kamila Daurenova
Assistant Editor : Eric Estevez
Managing Partner : Michelle Eskin
Executive Producer : Brian Stanley
Head of Production / Producer : Kristen Jenkins
VFX & Finishing : Jogger
Creative Director : Andy Brown
Flame Artist : Jan Cilliers
Flame Artist : Katrina Salicrup
Flame Artist : Brendan Crockett
Head of Production / Producer : Diana Cheng
Sound Design & Final Mix : Walker
Sound Designer & Mixer : Chris Nungary
Producer : Danielle Soury
Producer : Stephanie Pigott
Producer : Sara Matarazzo
Original Music : Shimon Machida