Is mankind?

Como parte de sua maior campanha global, a Airbnb lança o comercial "Is mankind?", que destaca a inocência e curiosidade da juventude.

O comercial apresenta um bebê que caminha até uma porta e incentiva o público a confiar na bondade humana.

O filme termina com a assinatura: "Belong Anywhere."

A campanha, criada pela TWBA/Chiat/Day de Los Angeles, inclui ações em mídias sociais e peças out-of-home.

Leia anterior sobre o assunto aqui.

Ficha Técnica:

Creative
Stephen Butler – Chief Creative Officer
Brent Anderson – Creative Director
Scott Brown – Creative
Becky Ginos – Creative
Sue Anderson – Writer
Mark Sloan – Director of Design
Robbie Reynolds – Designer
Kevin Reid – Designer
Michael Roitman – Sr. Project Manager

Planning
Neil Barrie – Group Planning Director
Kyle Luhr – Planning Director
Kyle Bullerjahn – Planner
Farid Mozafari – Strategy Intern

Production
Brian O’Rourke – Director of Production
Kristin McCarron – Digital Producer
Scott Henry – Executive Print Producer
Dena Moore – Executive Print Producer
Stephanie Dziczek – Broadcast Producer
Maryam Ohebsion – Business Affairs Manager
Brian Dougherty – Studio Manager
David Hoogenakker – Senior Producer

Tim Newfang – Senior Producer
Peter Bassett – Director of Production
Karishma Singh – Art Producer
Greg Young – Senior Editor
Cristy Torres – Senior Post Producer

Account
James Vincent – President International-Global Clients
Kelly Lee – Managing Director
Jenn Wong – Brand Director
Matt Theisen – Brand Manager
Aubrey Larson – Associate Brand Manager
Morrie Conway – Associate Brand Manager

Kelli McDonald – Account Assistant

Film Production Partners

Park Pictures – Production Company
Lance Acord – Director
Mary Ann Marino – Executive Producer
The Whitehouse – Editorial Company
Rick Lawley – Editor