It Starts with a Swipe

O aplicativo de encontros Tinder se apoia na fantasia romântica, em nova campanha de olho na Geração Z, composta por comerciais (assista a três deles, abaixo), que reencenam as primeiras trocas no aplicativo como vinhetas no estilo de filme.

A criação é da Mischief@No Fixed Address. “Rescue” é protagonizado pelo ator e skatista Evan Mock e pela atriz Lana Condor. A dupla do filme “Rain” é realmente um casal.

A equipe da agência se inspirou em histórias reais de casais no Tinder, e os filmes são baseados em suas primeiras mensagens.

A comunicação mantém a assinatura “It Starts With a Swipe”, introduzida no início de 2023.

Na ficha técnica está a brasileira Bianca Guimarães, ECD e partner da Mischief.

Ficha Técnica:

Client : Tinder
Agency : Mischief @ No Fixed Address
Global CMO : Melissa Hobley
SVP Global Head of Marketing : Stephanie Danzi
Global Brand Director : Devin Colleran
Global Brand Manager : Michael Story
Global Brand Marketing Coordinator : Melenie Becerra
Global Media Director : Rachel Lewis
Senior Media Manager : Kyle Fagan
CCO & Co-Founder : Greg Hahn
Partner : Greg Hahn
President & Partner : Kerry McKibbin
Head of Development & Partner : Oliver McAteer
ECD & Partner : Bianca Guimaraes
Associate Creative Director : Diana Perez
Associate Creative Director : Wes Dorsainvil
Senior Copywriter : Alli Walker
Senior Art Director : Luke Johnson
EVP & Head of Production : Will Dempster
Executive Producer : Amy Wertheimer
Editor : Kevin Tian
Head of Strategy & Partner : Jeff McCrory
EVP Strategy : Ed Gunn
Strategy Director : Sadia Ali
Strategist : Hannah Hugeback
Managing Director : Tyler Harris
Account Director : Taylor Jerome
Account Executive : Brendan Burkhart
Production Company : SMUGGLER
Director : rubberband.
Co-Founder : Patrick Milling-Smith
Co-Founder : Brian Carmody
Managing Director & Executive Producer : Sue Yeon Ahn
Chief Operating Officer : Andrew Colon
Head of Production : Alex Hughes
Producer : Josh Sondock
DP : Marcell Rev
Cinematographer : Kalum Ko
Editorial : Arcade Edit
Editor : Jeff Ferruzzo
Executive Producer : Sila Soyer
Assistant Editor : Alexey Novikov
VFX : Daydreamer
Executive Producer : Chris Allen
Founder/VFX Artist : Matt Fuller
Audio : Wave
Mixer & Sound Designer : Aaron Reynolds
Producer : Eleni Giannopoulos
Colorist : Daniel DeVue
Head of Production : Greer Bratschie
Talent Supervisor : Mayflower
Music Supervisor : Found Objects