It’s a people thing

O banco Halifax destaca as realidades da vida em diversas casas no Reino Unido, às 19h13, em novo comercial (assista abaixo), criado pela New Commercial Arts.

À medida que a câmera se move em um corte contínuo por seis casas diferentes, ela procura destacar o papel do banco na criação de uma sensação de "lar", como provedor de hipotecas.

O filme integra a campanha "It's a people thing" e, além do comercial para TV e cinema, inclui peças para mídia out of home, mídia impressa e peças para redes sociais.

Ficha Técnica:

Director, marketing communications: Richard Warren
Senior marketing manager: Lavern Mason
Marketing manager: Olivia Clarke
Assistant marketing manager: Emily Morrey
Assistant marketing manager: Connor Hong Mai
Founder, CCO: Ian Heartfield
Founder, CEO: James Murphy
Founder, CSO: David Golding
Creative director: Dan Seager
Creative director: Steve Hall
Managing director: Hannah White
Account director: Abdo Hafiz
Account manager: Toby Moynan
Strategist: John Blight
Director of production: Matt Craigie Atherton
Senior producer: Pamie Wikstrom
Project director: Sylvie Edwards
Design: King Henry Studios
Retouching: King Henry Soho
Production company: Academy
Director: Martin Werner
Producer: Steve Overs
Exec producer: Simon Cooper
DoP: Kaname Onoyama
Production manager: Rosie Pike
Production designer: Laura Ellis Cricks
Editing company: Assembly Rooms
Editor: Sam Rice-Edwards
Post-production: Black Kite
Post producer: Phil Whalley
VFX lead: Paul Wilmot
Audio post-production: King Lear
Sound designers: Jack Sedgwick
Media: Zenith