It’s not milk

A marca de leite Cravendale, da Arla, apresenta a campanha "It's not milk", criada pela Wieden+Kennedy de Londres.

Dirigido por Conor Byrne, da Hungry Man, o comercial (assista abaixo) traz tenistas, um ladrão, um CEO do Vale do Silício e um gato insistindo que Cravendale "não é leite", mas "leite fresco filtrado para garantir sua pureza".

A comunicação também conta com spot para rádio.

Ficha Técnica:

Creative director: Joe De Souza
Creatives: Jake AttreeMatt Callaby
Executive creative directors: Tony Davidson
Group account director: Francesca Yeates
Account director: Charlotte Gunn
Account manager: Julia Fish
Planning director: Georgia Challis
Planner: Vincent Johnson
TV producer: Amy Leach
Motion/ animation designer: Jon Harris
Business affairs: Jo Woodford
Production company: Hungry Man
Director: Conor Byrne
Producers: Jack BeardsleyTyler Byrne
Production manager: Lana Henry
Director of photography: Kit Fraser
Production designer: Sopo Kharebashvili
Editorial company: TenThree
Editor: Quin Williams
VFX company: Electric Theatre Collective
VFX producer: Elle Lockhart
Grade: Luke Morrison
Service production company: Sarke Studio
Line producer: Nikoloz Apriashvili
Mix company: Wave
Sound design and mix: Parv Thind