It’s Playtime

A Virgin Media quer lembrar o verdadeiro valor da diversão, em campanha criada pela Publicis Dublin.

O filme (assista aqui) traz bonequinhos de brinquedo se libertando de suas embalagens para se divertir em uma loja de departamentos fechada à noite.

Os brinquedos representam pessoas que ficaram presas em suas rotinas diárias - o consultor financeiro, o técnico de TI, o operador de call center, entre outros.

Ficha Técnica:

Advertising Agency: Publicis Dublin
Production Company: Antidote
Board Creative Director: Ger Roe
Creative Director: Peter Dobbyn
Senior Creative: Nick Doring
Head of Strategic Planning: Chloe Hanratty
Strategic Planning Director: Fay Quilligan
Head of Production: Niamh Skelly
Business Director: Sinead Dennis
Senior Account Director: David Carter
Senior Account Manager: Sara Morrow
Senior Account Manager: Cormac Dooley
Art Director: Cormac O'Connor
Copywriter: Craig Fitzpatrick
Finished Art: Tim Kavanagh
Production Manager: Gavin Kenny

Client Credits:
Head of Brand and Marketing: Niamh O'Driscoll
Senior Marketing Manager: Fiona Mahon
Campaign Manager: Margaret Mahony
Media Manager: Yvonne O'Reilly
Social Media Manager: Lorcan Lambe

Production Company Credits:
Director: Chris Balmond
Producer: Andrew Freedman
Line Producer: Paula Stewart
Production Coordinator: Kate Gurren
DOP: Will Bex
Production Designer: James Hatt
Editor: James Rosen @Final Cut
Service Company: B2Y Productions
B2Y Producer: Vladdy Karanikolov
B2Y Executive Producer: Ivan Ivanox
Animation Studio: Freefolk
VFX Producer: Laura Rickeets
Creative Director: Jason Watts
Head of CG/CG Lead: Harin Hirani
Nuke Lead: Rob Sheridan
Flame: Andy Copping
Grade: Marty McMullan

Media Agency Credits:
Business Director: Robbie Morton
Head of Marketing Intelligence: Susan Daly
Group Client Director: Harry Eustace
Account Director: Bronagh Murphy
Account Manager: Alex Ring
Account Executive: Sarah Dunne