Jumping Through Hoops

O banco digital Tangerine, do Canadá, faz de argolas uma metáfora para o mundo burocrático, em campanha criada pela canadense Rethink. Trata-se da primeira grande campanha da agência para o anunciante.

O filme "Jumping Through Hoops" (assista abaixo), dirigido por Nick Ball, mostra as pessoas passarem por dentro dos círculos, num clima sombrio, ao mesmo tempo em que busca posicionar a empresa como inovadora, com produtos fáceis de usar e atendimento ao cliente mais personalizado.

O enredo mostra um homem de aparência desgastada levando sua vida diária. Ele começa pegando o trem para o trabalho antes de seguir para o escritório, onde está cercado por papéis. A cada passo do caminho, ele frustrantemente tem vários obstáculos para superar fisicamente, o que o deixa visivelmente exausto.

Ficha Técnica:

Client : Tangerine Bank
Agency : Rethink
CCO : Aaron Starkman
CSO : Sean McDonald
ECD : Mike Dubrick
Creative Director : Randy Stein
Art Director : Max Bingham
Writer : Brendan Scullion
Group Strategy Director : Crystal Sales
Broadcast Producer : Lauren Sloan
Head of Broadcast Production : Steph Walker-Wells
Director of Broadcast Production : Nadya MacNeil
Production Company : OPC
Executive Producer : Isil Gilderdale
Line Producer : Max Brook
Director : Nick Ball
DOP : Daniel Landin
Editing : Nimiopere
Editor : Graham Chisholm
Assistant Editor : Griffin Stobbs
Partner/Executive Producer : Julie Axell
Color : Color Collective
Colorist : Alex Bickel
Executive Producer : Claudia Guevara
Finishing : Artjail
Executive Producer : Bobbi Dedman
VFX Supervisor : Steve Mottershead
Creative Director : Steve Mottershead
Partner : Steve Mottershead
Head of 2D : Andres Kirejew
Partner : Andres Kirejew
Head of 3D : Gene Dresser
Partner : Gene Dresser
Compositor : Andrew Thiessen
Compositor : Alex Shahviri
Compositor : Cory Johnson
Compositor : Rob Del Ciancio
Digital Matte Painter : Bojan Zoric
VFX Assistant : Ben Lee
VFX Assistant : Arash Shahabi
CEO : Alex Pelayo
COO : Asdrúbal Rivera
VFX Producer : Asdrúbal Rivera
VFX Producer : Hector Vargas
Production Coordinator : Hector Vargas
VFX Supervisor : Miquel de Hoyos
Compositing : Miquel de Hoyos
Post-production Technical Supervisor : Oliver De Dante
3D Supervisor : Jorge Granados
Compositing : Jorge Granados
3D Artist : Kevin Cruz
Compositing : Cesar M. Romero
Compositing : Ricardo Robles
Compositing : Salvador Rodríguez
Compositing : Oscar Basurto
Compositing : Yael Márquez
Compositing : Paulo Apodaca
Compositing Assistant : Jaylene Aine
Tools Development : Carlos Garcia
Audio House : Stare Crazy
Producer : Jonathan Dreyfus
Creative Director : Jonathan Dreyfus
Engineer : Daniel Müller
Sound Design : Daniel Müller
Music : Vapor Music
Mixing : Vapor Music
Sound Design : Stare Crazy
Producer : Kat Stewart
Creative Director : Ted Rosnick
Senior Strategist : Derek Mollenhauer
Group Business Lead : Amanda Dornan
Group Account Director : Scott Millson
Group Account Director : Shar Khursigara
Account Director : Megan Christopher
Account Manager : Yuvan Duraibabu
Writer : Karine Doucet
Producer : Edith Cayer
PR Lead : Meredith Montgomery
President & CEO : Gillian Riley
Chief Marketing Officer : Nicole German
Vice President : John Rocco
Director of Brand : Brittany Wilson
Head of Communications : Jaime Shulman
Media : PHD Media
Director of Planning : Sara Wilkinson
Manager Planning : Riley Dawson
Assistant Planner : Zeynep Soydan