Just do It

Como parte da campanha "Just Do It", a Nike apresenta a história da boxeadora alemã Zeina Nassar, em campanha criada pela Wieden+Kennedy Amsteerdam.

Zeina ajudou a reescrever as regras do boxe, quando auxiliou na queda de um regulamento internacional que proibia as mulheres de competir em um hijab.

Ao som de uma versão da música "Sonne", de Rammstein, regravada por Balbina, o filme (assista abaixo) é sobre cair, voltar, abraçar o fracasso e continuar lutando por um futuro que seja justo para todas as mulheres.

Ficha Técnica:

WIEDEN+KENNEDY AMSTERDAM
CREATIVE
EXECUTIVE CREATIVE DIRECTOR: Eric Quennoy, Mark Bernath

CREATIVE DIRECTOR: Craig Williams, Evgeny Primachenko

ART DIRECTOR: Jeffery Lam

COPYWRITER: Alex Bower

HEAD OF BROADCAST PRODUCTION: Joe Togneri

EXECUTIVE PRODUCER: Jaime Tan

ASSISTANT PRODUCER: Eline De Roo

GROUP ACCOUNT DIRECTOR: Kathryn Addo

ACCOUNT DIRECTOR: Franky Wardell

ACCOUNT MANAGER: Margot Paquien

PLANNING DIRECTOR: Reid Schilperoort

PLANNER: Alex Janneau

HEAD OF COMMS AND DIGITAL STRATEGY: Dani Pak

COMMS PLANNING DIRECTOR: Elsa Stahura

STUDIO DIRECTOR: Lizzie Murray

MOTION DESIGNER: Soren Danielsen

LEAD MOTION DESIGNER: Gustav von Platen

STUDIO ARTIST: Noa Redero

PROJECT MANAGER: CarolineKosse

BUSINESS AFFAIRS: Michael Graves, Marie Hernandez

FILM PRODUCTION
PRODUCTION COMPANY: Serial Pictures x Somesuch

DIRECTOR: John Hillcoat

DIRECTOR OF PHOTOGRAPHY: Philippe Le Sourd

ADDITIONAL PHOTOGRAPHY: Benjamin Loeb

MANAGING DIRECTOR: Seth Wilson

PRODUCER: Fran Thompson

PRODUCTION MANAGER: Hannah Fowles-Pazadro

PRODUCTION DESIGNER: Marco Bittner Rosser

COSTUME DESIGNER: Natalie Humphries

SPORTS CHOREOGRAPHY: Andy Ansah

SERVICE COMPANY: Anorak

EDITING
EDITING COMPANY: Trim Editing

EDITOR: Ross Hallard, Tom Lindsay

EDIT PRODUCER: Tatyana Alexandra

SOUND
AUDIO POST: Grand Central Recording Studios

SOUND DESIGNER/MIXER: Raja Sehgal and Randall Macdonald

MUSIC - ANTHEM
TITLE: ‘Helden’

ARTIST: David Bowie

WRITTEN BY: David Bowie, Brian Eno

ARRANGED BY: Hans Zimmer

MUSIC COMPANY: Courtesy of the RZO Companies, Sony ATV and Universal Music Publishing

MUSIC: Zeina

TITLE: ‘Sonne’

MUSIC AND LYRICS: Richard Z. Kruspe, Paul Landers,Till Lindemann, Christian Lorenz, Oliver Riedel, Christoph Schneider

MUSIC COMPANY: ã Musik-Edition Disconton GmbH / Rammstein Musikverlag / TamTam Musikverlag e.K.

POST PRODUCTION
POST PRODUCTION: Glassworks Amsterdam

FLAME: Kyle Obley, David Forcada

VFX SUPERVISOR: Kyle Obley

NUKE: Maxence Peillon

EXECUTIVE PRODUCER: Chris Kiser

POST PRODUCER: Dave Moore, Jaime Mccubbin

COLOUR
COLOUR GRADING: MPC

COLOURIST: Mark Gethin

COLOUR ASSIST: Nate Seymour

EXECUTIVE PRODUCER: Meghan Lang

COLOUR PRODUCER: Diane Valera

SOCIAL FILMS
WIEDEN+KENNEDY AMSTERDAM
CREATIVE
EXECUTIVE CREATIVE DIRECTOR: Eric Quennoy, Mark Bernath

CREATIVE DIRECTOR: Craig Williams, Evgeny Primachenko

ART DIRECTOR: Andrew Watson

COPYWRITER: Tyler Andre

FILM DIRECTOR AND EDITOR: Arthur Couvat

HEAD OF BROADCAST PRODUCTION: Joe Togneri

EXECUTIVE PRODUCER: Jaime Tan

PRODUCER (SOCIAL): Stefan Bader, Eline de Roo, Antoine Levi

GROUP ACCOUNT DIRECTOR: Kathryn Addo

ACCOUNT DIRECTOR: Franky Wardell

ACCOUNT MANAGER: Margot Paquien

PLANNING DIRECTOR: Reid Schilperoort

PLANNER: Alex Janneau

HEAD OF COMMS AND DIGITAL STRATEGY: Dani Pak

COMMS PLANNING DIRECTOR: Elsa Stahura

STUDIO DIRECTOR: Lizzie Murray

MOTION DESIGNER: Soren Danielsen

LEAD MOTION DESIGNER: Gustav Von Platen

STUDIO ARTIST: Noa Redero

PROJECT MANAGER: Caroline Kosse

BUSINESS AFFAIRS: Michael Graves, Marie Hernandez

PRODUCTION COMPANY: Anorak