Keep It Interesante

A marca de cerveja Dos Equis, patrocinadora oficial do College Football Playoff, mantém seu posicionamento "Keep It Interesante" em novos comerciais para TV (assista abaixo), que contam com a participação dos técnicos Les Miles e Steve Spurrier.

Os filmes integram a campanha mais recente da bebida, que oferece "permissão" aos consumidores de "embelezar suas histórias".

Além dos comerciais, a comunicação será apoiada por mídia out of home.

Ficha Técnica:

Agency Droga5 NY

Creative Chairman David Droga

Chief Creative Officer Neil Heymann

Executive Creative Director Scott Bell

Creative Director Ryan Raab

Creative Director Chris Colliton

Creative Director Kevin Weir

Junior Copywriter James Gross

Junior Art Director Gianna D’Amico

Design Director Devin Croda

Designer Erin Wilson

Design Technologist Danielle Clemons

Creative Technology Director Brian Moore

Chief Creation Officer Sally-Ann Dale

Director of Film Production Jesse Brihn

Executive Producer, Film Rebecca Wilmer

Producer, Film Brandon Chen

Associate Producer, Film Kelly Appleton & Carlos Valdivia

Co Director, Interactive Production Tasha Cronin

Sr. Producer, Interactive Andrew Puzzuoli

Producer, Interactive Aaron Matys

Director of Print Services Rob Lugo

Sr. Producer, Print Alyssa Dolman

Global Chief Strategy Officer Jonny Bauer

Group Strategy Director Ramon Jimenez

Strategy Director Nick Maschmeyer

Communications Strategy Director Yan Wang

Communications Strategist Clark Cofer

Group Data Strategy Director Andea Campbell

Senior Data Strategist Christina Fieni & Joshua Gordon

Head of Account Management Dan Gonda

Group Account Director Alex Woods & Ed Rogers

Account Director Celeste Pulman

Account Supervisor Taylor Berry

Associate Account Manager Kenzie Grubbs

Project Manager Hillary Jordan & Joe Watana

Legal Sarah Fox & Zachary Werner

Sr. Business Affairs Manager Whitney Vose

Business Talent Manager Dino Spanakis

Client Brand/company name

Heineken USA CMO Jonnie Cahill

Dos Equis Vice President, Marketing Alison Payne

Dos Equis Sr. Brand Director Quinn Kilbury

Dos Equis Brand Director Karla Flores

Dos Equis Brand Manager Lindsay Certilman

Production Company Ruffian

Director The Bobbsey Twins from Homicide

DOP Robert Yeoman

Founder / Executive Producer Robert Herman

Producer Donald Taylor

Production Company Second Child

Photographer / DOP Paul McGeiver

Producer Sara Vander Horn

Executive Producer Scott Chinn

Editorial Mackcut

Editor Ryan Steele

Assistant Editor Devon Flint

Executive Producer Gina Pagano

Producer Margarita Mutuc

Audio Engineer Sam Shaffer

Post Production Smoke + Mirrors

Executive Producer Steve Intrabartola

Senior Producer Courtney Barasch

VFX Supervisor Matthew Stroub

Lead Flame Artist Dino Tsaousis

Color Company 3

Colorist Tom Poole

VP Ashley Kim

Producer Alexandra Lubrano