Keep It Real Meals

A rede de fast food Burger King baniu permanentemente 120 ingredientes artificiais do seu menu nos EUA. Para divulgar o compromisso, o anunciante apresenta uma edição limitada de combos - "Keep It Real Meals" - que, em vez de receber os nomes artísticos das "celebridades", foram batizados com seus nomes reais.

A brasileira Anitta montou uma refeição personalizada com seus itens preferidos do BK e nomeia o combo Larissa Machado. As outras duas refeições foram reunidas pelo rapper Nelly (que dá nome ao combo Cornell Haynes Jr.) e por Lil Huddy (The Chase Hudson Meal).

A proposta foi que os artistas selecionassem itens do menu da rede de fast food para "criar refeições que fossem dignas de seus nomes verdadeiros" .

"Sabemos que as expectativas dos nossos clientes estão mudando e eles querem fazer escolhas alimentares com as quais se sintam bem", comenta Ellie Doty, chief marketing officer do Burger King da América do Norte.

"Ao banir esses 120 ingredientes, estamos oferecendo aos consumidores uma escolha fácil - comida deliciosa feita com ingredientes reais. Estamos confiantes de que nosso compromisso com comida de verdade não só oferecerá ao público o alimento de qualidade que busca, mas também definirá um padrão para a indústria em geral", completa a executiva.

Assista abaixo aos filmes que divulgam a novidade. A criação é da David Madri e David Miami.

Na ficha técnica estão os brasileiros Sylvia Panico (Global COO), Rafa Donato (CCO), Saulo Rocha (Executive Creative Director), Fred Bosch (Creative Director), Ricardo Honegger (Managing Director), Paula Vampre (Global Chief Strategy Officer), Luiza Prata Carvalho (Head of Accounts) e Larissa Cocchiaro (Operations Coordinator).

Ficha Técnica:

Agency: DAVID Madrid + DAVID Miami
Campaign: Keep It Real Meals
Client: Burger King
Global CCO & Partner: Pancho Cassis
Global COO: Sylvia Panico
CCO: Rafa Donato
Executive Creative Director: André Toledo, Saulo Rocha
Creative Director: Fred Bosch
Associate Creative Director: Alex Fox, Chris Serrano
Copywriter: Luis Giraldo
Art Director: Felipe Antonioli
Managing Director: Ricardo Honegger
Global Chief Strategy Officer: Paula Vampre
Associate Strategy Director: Mel Lopez
Planner: Vanessa Amaral
Head of Accounts: Luiza Prata Carvalho
Account Director: Chad Cadelina
Associate Account Executive: Regina Sanquintin
Associate Account Executive: Miguel Barriga Saenz
Executive Producer: Brenda Morrison Fell
Senior Producer: Valeria Maldini
Producer: Tomas Diego
Senior Business Affairs Manager: Barbara Karalis
Business Affairs Manager: Elizabeth Torriente
Operations Coordinator: Larissa Cocchiaro

CLIENT: Burger King

Production Company: Anitta + Nelly

Production Company: Caviar
Directors: Neal Brennan & Jonathan Krisel
Executive Producers: Michael Sagol & Tova Dann
DP: Adam Bricker
Production Designer: Jason Kisvarday

Production Company: Food

Production Company: Woodshop
Director: Trevor Shepard
Executive Producer: Sam Swisher
Director of Photography: Tom Lazarevich
Production Designer: Erin Dellasandro
Producer: Ursula Camack

Post Production: Anitta & Nelly Live Action + All-Foods

Post Production: MackCut

Editor: Ryan Steele - (Anitta, Huddy Food)
Assistant Editor: Devon Flint

Editor: Mike Leuis (Nelly)
Assistant Editor: Nellie Phillips

Executive Producer: Gina Pagano
Producer: Margarita Mutuc

Mixer: Marc Healy
Flame Artist: Joe Miller
Colorist: Joseph Bicknell at Co3

Recording Studio: Peermusic
Recording Studio: Margarita Mix
Recording Studio: Patchwerk

Production Company: Huddy

Prod. Company: Whiskey Bear, Inc.
Exec. Producer: Ben Murphy
Producer: Ben Murphy
Directors: Peter Vass & Sam Milman
Editors: Peter Vass & Sam Milman
Director of Photography: Ernesto Lomeli
Food Stylist: Joseph Celis
Sound Mixer: Sabi Tulok
Wardrobe Stylist: Marta del Rio
Hair/MU (aka Groomer): Johnny Stuntz

Post Production: Huddy Live Action
Post Production: Fancy Film
Executive Post Producer: Gloria Coronado-Myatt
Executive Post Producer: Ayanna Hart
Re-Recording Mixer: Cameron Tacey
Colorist: Tony Shek

Photography:
Representation: Giant Artists
Photographer: RJ Shaughnessy

Media Agency: Horizon Media
VP, Digital Activation: Brian Zai
Supervisor, Digital Activation: Preston Metz
Planner, Digital Activation: Haley Pearson
SVP, Managing Direction, Business Solutions: Thomas Closs
Director, Business Solutions: Jessie Ding
Supervisor, Business Solutions: Zoe Johnson
Senior Strategist, Business Solutions: Melissa Naylor
Senior Strategist, Business Solutions: Lauren Grubb
Senior Strategist, Business Solutions: Sarah Molkentin

Social Agency: MullenLowe US
Executive Creative Director: Tim Vaccarino
Executive Creative Director: Dave Weist
Creative Director: Enrique Camacho
Associate Creative Director: Cody Dummer
Associate Creative Director: Kathryn Brylinsky
Senior Art Director: Helen Rieger
Senior Art Director: Jamie Morgan
Senior Copy Writer: Marisa Monaco
Junior Art Director: Seiji Wakabayashi
Junior Copy Writer: Thomas Nitti
Group Strategy Director: Mike Cassell
Senior Analyst: Maggie Carpenter
Junior Analyst: Jeremy Castle
Community Manager: Chris Young
Layout Artist: Salma Lindblom
Executive Producer: Karen Haffmans
Content Producer: Maurice Loach
Content Producer: Kate Kesselring
Associate Director, Business Manager: Amy Keddy
Director of Operations: Paige Arrington
Project Manager: Annie Kleckner-Thiele
Account Director: Cameron Burnham

Brand Design Agency: 500 Degrees
COO: Shawn Brown
Creative Director: Luis Ferrero
Associate Creative Director: Liz Samuelson
Photography: BurkleHagen Studio
Producer: Holly Henson
Associate Producer: Katherine Miller
Account Director: Adrienne Stockall
Account Supervisor: Mary Williams
Account Executive: Hannah Roberts

PR Agency: Alison Brod MC

Mayflower:
VP, Talent: Kerri Green
VP, Talent: Ian Weintraub
Senior Director, Music: Danny Simon