Kit for every gamer

A operadora britânica EE promove sua linha de kits de jogos com a campanha “Kit for every gamer”, criada pela Saatchi & Saatchi de Londres.

O esforço é liderado pelo filme “Battle stations’’ (assista abaixo), que posiciona a EE como um destino para todo tipo de jogador.

Embalado pela música "Cowgirl", do grupo Underworld, o comercial, dirigido por Louis McCourt, da Love Song, começa com imagens de diferentes gamers se preparando para uma “batalha”. A peça traz os "influenciadores" Danny Aarons e Iamangelika.

A narração de Kevin Bacon completa: “Racers, slayers, ballers, side questers. The EE game store has a kit for every type of gamer on any network.”

O esforço também contará com trabalho para mídia out of home, com lançamento na próxima segunda-feira (18), que incluirá pôsteres com uma variedade de avatares de jogos junto com o slogan "Game-changing kit for every gamer”.

Ficha Técnica:

CAMPAIGN TITLE: EE Kit for Every Gamer

CLIENT: EE

ADVERTISING AGENCY: Saatchi & Saatchi

Publicis Groupe UK CCO: Ben Mooge

Executive Creative Director: Will John

Creative Team: Rory Peyton Jones, Elliot Lee

Executive Design Director: Nathan Crawford

Head of Design: James Crickmore

Senior Designer: Simon Hadassi

Designer: James Goodwin Davies

Planning Partner: Olivia Stubbings

Planning Director: Will Moore

Senior Social Strategist: Ciaran McManus

Managing Partner: Jonathan Tapper

Business Lead: Eilidh McGregor

Account Director: James Graham

Account Manager: Lupien Troelstra

Agency Senior Producer AV: Barney Ferguson

Agency Senior Producer OOH: Lizzie Mabbott

Agency Production Assistant: Aljoe Joby

SOCIAL AGENCY: Boomerang

Art Director: Shaun Maclennan

Copywriter: Pete Ashworth

Business Lead: Emma Hibbitt

Account Direction: Joanna Saywood

MEDIA BUYING AGENCY: GroupM

Planning Director: Meghan Royden

Planning Senior Exec: Benjamin Pearson

PRODUCTION COMPANY: Love Song

Director: Louis McCourt

MD: Shirley O’Connor

EP: Ellie Goodwin

Creative Director: Daniel Wolfe

Producer: Lee Groombridge

DOP: Harry Wheeler

Edit: The Quarry

Editor: Paul Watts

Edit Assistant: Roman Kuznets

Edit Producer: Tor Adams

Post Production: Stray.ldn

VFX / stray.ldn

VFX Sup & CD: Dan Williams

EP: Misha Stanford-Harris

Compositors: Alan Maiden

CG Supervisor: Fin Crowther

Big Farmer (Avatars): Modelling, VFX and Animation - Big Farmer

Colour: ETC

Colourist: Jason Wallis

Head of Colour: Oliver Whitworth

Sound: Factory

Audio Post Production: Factory

Creative Director (Audio): Anthony Moore

Sound design and mix: James Utting

Audio producer: Beth Massey