Lick Responsably

A empresa sueca de alimentos Oatly se uniu à marca de rum Malibu, do grupo Absolut, para promover uma versão vegana do drink Pina Colada.

Para promover o novo coquetel, as marcas saíram às ruas de Londres com uma betoneira em formato de abacaxi.

Com 4,5 metros de altura e 2,55 metros de largura, a transformação da betoneira padrão na fruta imponente levou mais de 40 horas de trabalho.

Chamado "Lick Responsably", o esforço, criado pela Wieden+Kennedy de Londres, procura refletir o compromisso das marcas em "criar experiências compartilháveis".

A campanha também conta com uma variedade de pôsteres.

Ficha Técnica:

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NPD & R&D director: Anna Skans
Global technical QA manager: Francisco Jose Torres Alcaide
Director co-packing: Riki-Lee Santin
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