Live the Game

A Sony promove o PlayStation VR com o lançamento do comercial "Live the Game" (assista abaixo), criado pela Adam&EveDDB.

Dirigido por Aoife McArdle, da Somesuch, o filme apresenta jogadores retornando do universo dos jogos para o "mundo real".

"Desde o seu lançamento, o PlayStation VR vem ampliando as fronteiras do entretenimento digital, colocando os jogadores no centro de mundos incríveis, levando o público a um novo patamar de imersão", defende Isabelle Tomatis, diretora sênior de marketing global.

O filme integra a nova campanha global da marca PlayStation, leia e veja aqui.

Ficha Técnica:

CLIENT
CLIENT: Sony Interactive Entertainment

BRAND: PlayStation

PROJECT/CAMPAIGN NAME: PlayStation VR

SVP, HEAD OF GLOBAL MARKETING: Eric Lempel

VICE PRESIDENT, MARKETING: Mary Yee

SR. DIRECTOR, BRAND MARKETING: Isabelle Tomatis

SENIOR BRAND MANAGER: Kemoa Frederickson

MANAGER, BRAND MARKETING: Joshua Linger

PRODUCT MANAGER: Mayumi Donovan

JUNIOR PRODUCT MANAGER: Natalia Kraniotaki

CREATIVE
CREATIVE AGENCY: adam&eveddb

CHIEF CREATIVE OFFICER: Richard Brim

EXECUTIVE CREATIVE DIRECTOR/S: Ant Nelson, Mike Sutherland

CREATIVE/S: Matt Fitch, Mark Lewis

CHIEF PRODUCTION OFFICER: Anthony Falco

AGENCY PRODUCER/S: Kate Taylor

CHIEF STRATEGY OFFICER: Martin Beverley

PLANNING DIRECTOR: David Mortimer

CEO: Mat Goff

BUSINESS DIRECTOR/S: Matt Harris

ACCOUNT DIRECTOR/S: Mitch Lovich

ACCOUNT MANAGER/S: Madeleine Burrell

PROJECT MANAGER: Sam McGeorge

GLOBAL BUSINESS DIRECTOR: Sybille Chrissoveloni

DESIGN
DESIGN AGENCY: King Henry

DESIGNER: Scott Silvey

MEDIA
MEDIA AGENCY: Mediacom

PRODUCTION
PRODUCTION COMPANY: Somesuch

DIRECTOR: Aoife McArdle

PRODUCER: Elly Camisa

EXECUTIVE PRODUCER: Tash Tan

D.O.P: Mauro Chiarello

EDITORIAL
EDITORS: Final Cut

EDITOR: Dan Sherwen

ASSISTANT EDITORS: Matt Gabzdyl and James Stubbs

PRODUCER: Nikki Porter

POST PRODUCTION
POST PRODUCTION: The Mill

CREATIVE DIRECTOR: Dan Williams

COLOURIST: James Bamford

LEAD COMPOSITOR: Fergal Hendrick

CG LEAD: Paul Donnellan

PRODUCER: Imogen Pai

SOUND
SOUND STUDIO: Factory

SOUND ENGINEER: Dan Beckwith

PRODUCER: Deborah Whitfield