Live Young

Os bebês da marca de água Evian estão de volta, agora como surfistas, em campanha criada pela BETC Paris.

O comercial "Baby Bay" (assista abaixo) apresenta os bebês realizando façanhas, pegando ondas e agarrados em pranchas. A assinatura se mantém a mesma: "Live Young."

O filme chega à telinha em mercados como França, Reino Unido e Japão.

Nos EUA, serão exibidas peças para mídia exterior, protagonizadas pela modelo Gigi Hadid e sua versão bebê surfista.

"Os bebês são a personificação da juventude e sempre foram uma parte do DNA da Evian", comenta Olivia Sanchez-Castro, vice-presidente de marketing da Danone Waters of America.

Com Adweek.

Ficha Técnica:

—Film
Client: Evian
Client Management: Véronique Penchienati, Céline Barral, Dorothée Sénard
Media Responsible: Benoit Radenne
Agency: BETC
Agency Management: Marielle Durandet, Gaelle Gicqueau, Charlotte Bals, Fanny Buisseret
Creative Directors: Rémi Babinet
Art Director: Agnès Cavard
AD Assistant: Félix Falzon
Copywriter: Valérie Chidlovsky
Traffic: Alexandra Chini, Elise Herfort
Media Strategy Director: Martine Picard (BETC)
TV Producer: Fabrice Brovelli
Assistant TV Producer: Marine Monbeig
Production Compagny: WANDA Paris
Director: James Rouse
Visual Effects: Mikros Images
Music: BETC POP
Music Director: Christophe Caurret
Sound Production: Green United Music
Song & Artists: Kokomo, Lilly Wood and The Prick
First Broadcast: 20th april 2016
Media Agency: GroupM
Media Plan: Digital, TV, Cinema
(France, Belgium, Switzerland, United Kingdom, Russia, USA, Canada, Israel, Hong-Kong, Singapore, China, Émirates, New Caledonia):
Available Formats: 90'', 60'', 30''
—Print/OOH
Client: Evian
Client Management: Véronique Penchienati, Céline Barral, Dorothée Sénard
Agency: BETC
Agency Management: Marielle Durandet, Gaelle Gicqueau, Charlotte Bals, Fanny Buisseret
Creative Director: Rémi Babinet
Art Director: Agnès Cavard
Ad Assistant: Félix Falzon
Copywriter: Valérie Chidlovsky
Photographer: Benni Valsson
Art Purchase: Isabelle Mocq-Orain
Production: Rita Prod
First Publication: 11th april
Media Plan: Pack, POS, Outdoor
Hub & Community Management:
Client: Evian
Client Management: Véronique Penchienati, Céline Barral, Dorothée Sénard
Agency: BETC
Agency Management: Gaelle Gicqueau, Charlotte Bals, Fanny Buisseret, Adeline Belin, Sophie Lourdelle
Creative Directors: Agnès Cavard, Valérie Chidlovsky
Art Director: Mathilde Fallot, Gabrielle Debeuret
Copywriter: Gullit Baku
Development: Versus fully tailored creation
Strategic Planning: Tom Aguilar