London International Awards 2022

A organização do London International Awards (LIA) anuncia os trabalhos finalistas da edição de 2022 do festival.

O Brasil ocupa a oitava posição entre os países com mais peças nos shortlists, com 35 trabalhos. A lista é liderada pelos EUA, com 306 peças, seguidos por Alemanha (102), Reino Unido (75), Índia (45), Canadá (44), França (43) e Austrália (37).

A David São Paulo é a agência brasileira com mais finalistas, 18 no total. McCann Health tem quatro; WMcCann, três; FCB Health, Grey, Havas Health & You, Mirum e Ogilvy têm dois; e Oliver, Ritmika, Soundthinkers e TracyLocke emplacaram um trabalho cada.

Este ano, participaram do júri os brasileiros Laura Florence, diretora executiva de criação da Havas Life, presidente de Pharma & Medical, além dos jurados Diego Freitas, diretor geral e diretor executivo de criação, também em Pharma & Medical; Joana Mendes, presidente do Clube de Criação, em Non-Traditional; Marina Erthal, diretora de criação da R/GA São Paulo, em Digital e em Social Media & Influencers; Karan Novas, sócio e CCO da Tulom, em Creativity in PR; Andrea Siqueira, diretora executiva de criação da FCB Chicago em Ambient & Activation, Print, Poster e Billboard; Alessandra Gomes, creative lead da McCann Health Brasil, em Health & Wellness; e Lucas Sfair, CEO e diretor criativo da Canja Audio Culture, em Music & Sound.

Os trabalhos vencedores serão anunciados em 18 de outubro. Os prêmios especiais do festival serão conhecidos em 8 de novembro.

Espie abaixo os trabalhos brasileiros finalistas:

DAVID, São Paulo

· Ambient & Activation - Creativity in Commerce for Burger King Brasil titled “The Impossible Combo”

· Ambient & Activation - Direct Marketing - Consumer for Burger King titled “Burger Glitch”

· Ambient & Activation - Gaming for Burger King titled “Burger Glitch”

· Ambient & Activation - Retail for Burger King titled “Burger Glitch”

· Ambient & Activation - Retail for Burger King Brasil titled “The Impossible Combo”

· Digital - Retail for Burger King titled “Duet Delivery”

· Digital - Use of Social Media for Burger King titled “Duet Delivery”

· Integration - Gaming for Burger King titled “Burger Glitch”

· Social Media & Influencers - Innovative Use of Social for Burger King titled “Duet Delivery”

· Social Media & Influencers - Use of TikTok for Burger King titled “Duet Delivery”

· Non-Traditional - Creativity in Commerce for Burger King titled “Duet Delivery”

· Non-Traditional - Creativity in Commerce for Burger King Brasil titled “The Impossible Combo”

· Non-Traditional - Retail for Burger King titled “Duet Delivery”

· Non-Traditional - Retail for Burger King Brasil titled “The Impossible Combo”

 

FCB Health, São Paulo

· Pharma & Medical - Education and Services for AbbVie titled “Atopics - Scorching Cold”

· Pharma & Medical - Craft - Animation for AbbVie titled “Atopics - Scorching Cold”

 

Grey Brasil, São Paulo

· Billboard - Best Use of Real Time Advertising for Volvo Cars Brasil titled “In Charge of Competition”

· Online Film - Automotive for Volvo Cars Brasil titled “In Charge of Competition”

 

Havas Health & You Brazil, São Paulo

· Health & Wellness - Innovation for IDverse titled “Design that save lives”

· Pharma & Medical - Devices and Diagnostics for Outcare titled “An Independent Station for Electro-Dependent Children”

 

McCann Health São Paulo, São Paulo

· Design - Use of Photography Campaign for Ease Labs titled "Orange", "Blue", "Purple", "Blue Orange", "Blue Purple", "Green"

· Health & Wellness - Homeopathic/Natural Remedies Campaign for Ease Labs titled "Orange", "Blue", "Purple", "Blue Orange", "Blue Purple", "Green"

· Health & Wellness - Product Design for Mother's Milk Donation titled Mother's Milk Donate Glass Bottle Campaign - "Board", "Support Board", " Photo Board"

· Health & Wellness - Craft - Production Design for Mother's Milk Donation titled Mother's Milk Donate Glass Bottle Campaign - "Board", "Support Board", " Photo Board"

 

Mirum Agency, Curitiba

· Digital - Branded Content for Directv Go titled “The Pirate Match”

· Digital - Media for Directv Go titled “The Pirate Match”

 

Ogilvy Brasil, São Paulo

· Evolution - Social Media for Magazine Luiza titled “Lu from Magalu”

· Integration - Use of Social Media for Magazine Luiza titled “Lu from Magalu”

 

Oliver / U-Studio, São Paulo

· Music & Sound - Audio Branding for Rexona titled “Jojo Alarm Clock”

 

Ritmika Audio Arts, São Paulo

· Creative Use of Data - Data Integration for Fertility Finder titled “Fertility Finder”

 

Soundthinkers, Porto Alegre

· Music & Sound - Audio Branding for FIAT titled “The New FIAT Through Sound”

 

TracyLocke Brasil, São Paulo

· Non-Traditional - Sports for Centauro titled “The Uniform That Never Existed”

 

WMcCann, Rio de Janeiro

· Evolution - Media Creativity for L´Oreal titled “Paywall Down”

· Evolution - Media Innovation for L´Oreal titled “Paywall Down”

· Digital - Banners for L'Oréal Paris titled “Paywall Down”

 

Espie todos os trabalhos finalistas do LIA 2022, aqui.