Love Has No Labels

A plataforma "Love Has No Labels", do Ad Council, enfatiza o poder do amor humano, apesar das diferenças de pensamento (leia e veja o filme anterior, aqui).

Agora, a nova etapa da comunicação, chamada “Love Lives On”, destaca três mulheres cujas respostas ao ódio e à violência servem como faróis de esperança e transformação. A criação novamente é da R/GA.

Um dos filmes traz Bridgett Floyd, que descreve sua decisão de se juntar a outros familiares para lançar a George Floyd Memorial Foundation nas semanas seguintes ao assassinato de seu irmão mais velho por um policial de Minneapolis em maio de 2020.

Outro apresenta Barbara Poma, proprietária da boate Pulse, em Orlando, local de um tiroteio em massa em 2016 que deixou 49 mortos e mais de 50 feridos. Ela criou a Fundação OnePulse, uma organização sem fins lucrativos que apoia os sobreviventes e todos os impactados pelo massacre.

Uma terceira peça traz Maddy Park. Alarmada com o aumento de crimes de ódio contra asiáticos e outros grupos sub-representados nos EUA, ela formou o CafeMaddyCab, que oferece corridas de táxi gratuitas para mulheres da asiátivas, pessoas LGBTQIA+ e idosos necessitados.

Além de várias versões dos filmes, "Love Lives On" é composta por áudio desenvolvido pela iHeartMedia, além de elementos digitais, impressos e para mídia out of home. Todas as peças convidam o público a visitar o site lovehasnolabel.com para obter informações sobre como ajudar as entidades que trabalham para criar uma sociedade mais justa.

Ficha Técnica:

Love Has No Labels
'Love Lives On' Campaign
June 2022

LIST OF SPOTS
The Gentle Giant
Barbara Poma, onePULSE Docushort
Maddy Park, Maddy Cab Cafe Docushort
Bridgett Floyd, George Floyd Memorial Docushort

VIDEO CREDIT LIST
Campaign Title: 'Love Lives On'
Length: Extended / :60 / :30 / :15
Location: Broadcast / Streaming /Digital
Agency: R/GA
Client: Ad Council

CREDITS LIST
CLIENT: The Ad Council
Chief Campaign Development Officer: Heidi Arthur
VP, Group Campaign Director: Sheri Klein
VP, Campaign Director: Jenn Walters
Campaign Manager: Ariana Lee
Assistant Campaign Manager: Rachel Eppler

AGENCY: R/GA
Global Chief Creative Officer: Tiffany Rolfe
SVP Executive Creative Director: Shannon Washington
Executive Creative Director: Fernando Hernandez
Creative Director: JJ Lim
Design Director: Pawel Rokicki
Associate Creative Director: Rowan Mansfield
Associate Creative Director: Corey Thorn
Associate Creative Director: Julian Soto
Associate Creative Director: Artiana Wynder
Art Director: Vitor Lessa
Editorial Research and Interviewer: Anslem Samuel Roque

Executive Director, Content Production: Chris Detoy
Director, Content Studio: Erica Jensen
Senior Content Producer: Lauren Powzyk
Senior Content Producer, Art: Yassmina Fandi

Executive Production Director: Jeff Skutnik
Executive Producer : Pete Jones
Senior Producer: Vitor Rossellini

VP, Managing Director: Kelli MacDonald
Group Account Director: Carmen Cramer

Executive Director, Business Affairs: Lynda Blaney-Smith
Associate Director, Business Affairs: Marissa Burnett

SVP, Global Head of Insights: Christian Kugel
VP, Executive Strategy Director: Lucien Etori
Senior Strategist: Brandon Heard
Senior Connections Strategist: Aaron Francois

SVP, Executive Creative Director: Erin Lynch
Creative Director, Experience Design : Jess Vande Werken
Associate Creative Director, Experience: Aaron Kelly
Associate Engineering Director: David Holm

PRODUCTION COMPANY (Anthem Film): Smuggler
Director: Andre Muir
Executive Producers: Patrick Milling-Smith / Brian Carmody / Jaclyn Larson
Head of Production: Alex Hughes
Producer: Manny Caston
Production Supervisor: Svetlana Dekic
1st AD: Adam Hein
Director of Photography: Oliver Millar
Production Designer: Maren Jensen
Casting Director: Jodi Sonnenberg
Wardrobe Stylist: Elise Velasco

PRODUCTION COMPANY (Documentary Shorts): Invisible Collective
DIRECTOR:: Justin Polk
EXECUTIVE PRODUCER: Tracie Norfleet
LINE PRODUCER: Adam Leeman
DIRECTOR OF PHOTOGRAPHY: Eric Tran
1ST ASSISTANT DIRECTOR: Michael Rubman
PRODUCTION SUPERVISOR: Congyu E
STYLIST: Brittany Thomas
SOUND: Evan Millard

EDITORIAL: Cabin Edit
Managing Director: Maggie Meade
Editor (Anthem/GF Film): Nathan Rodgers
Editor (Docu Shorts): Talia Pasqua
Assistant Editor (Anthem/GF Film): Dominique Machain
Assistant Editor (Docu Shorts): Rachel Hamburger
Post Producer: Andrea Cantor
Executive Producer: Adam Becht

VFX/FINISHING: Shape + Light
Executive Producer: Cara Lehr
Lead Flame Artist: Austin Lewis
Flame Artist: Pat Hunsberger
Flame Artist: Aaron Neitz
VFX Producers: Joe Abou Sakher
Creative Director: Rob Trent

COLOR: Blacksmith
Colorist: Mikey Pehanich
Color Assistant: Sam Howells
Color Producer: Ashley Goodwin
Executive Producer: Charlotte Arnold

PHOTOGRAPHY: BÜRO
Photographer: Myesha Evon Gardner

MUSIC: Barking Owl
Creative Director: Kelly Bayett
Executive Producer: Ashley Benton
Assistant Producer : Lily McCann
Composer: Jacob Plasse

SOUND DESIGN/MIX: One Thousand Birds
Sound Design/Mix: Hayley Livingston, Myra Al-Rahim
Additional Sound Design: Jackie! Zhou
Producer: Alex Berner-Coe
Associate Producer: Maya Kotomori

LICENSING & ART PARTNERS
Jelani Rice
Ron Kurokawa
Nijalon Du'Boi
Getty Images
XYZ Graphics