Lucky you

A Hyundai apresenta o novo modelo Tucson redesenhado, em campanha criada pela Innocean Berlin para o mercado europeu.

Dirigidos por Bart Timmer, os filmes (assista a dois deles, abaixo), produzidos pela Czar, mostram o SUV socorrendo pessoas que enfrentam a imprevisibilidade da vida.

Os comerciais exibem momentos do cotidiano que rapidamente fogem do controle e deixam os protagonistas em uma situação desafiadora. No entanto, o novo Hyundai Tucson oferece uma série de recursos que provarão ser um alívio para eles.

A assinatura completa: “Lucky you, you have a Tucson”.

Na ficha técnica estão os brasileiros Gabriel Mattar (CCO) e Ricardo Wolff (ECD).

Ficha Técnica:

BRAND
Hyundai

VICE PRESIDENT
Andreas-Christoph Hofmann

MARKETING DIRECTOR
Laura Rathai

HEAD OF STRATEGY
Andrea Razeto

STRATEGY MANAGER
Hyang A Kim

AGENCY / CREATIVE
INNOCEAN Berlin

CHIEF CREATIVE OFFICER
Gabriel Mattar

EXECUTIVE CREATIVE DIRECTOR
Ricardo Wolff

CREATIVE DIRECTOR
José Gomes

CREATIVE DIRECTOR
Pedro Lourenço

COPYWRITER
Nicolás Montanaro

ART DIRECTOR
Konstantinos Alexandrakis

STRATEGY DIRECTOR
Anna Nowak-Otto

STRATEGIST
Ilaria Traverso

CHIEF OPERATING OFFICER
Jonathan Hill

BUSINESS DIRECTOR
Björn Wilke

ACCOUNT DIRECTOR
Anna Moskalenko

ACCOUNT MANAGER
Ixchel Ochoa

PRODUCER
Allison Markert

PRODUCTION
Czar BE

DIRECTOR
Bart Timmer

DIRECTOR OF PHOTOGRAPHY
Sebastian Winterø

EXECUTIVE PRODUCER
Christian Brox

PRODUCER
Julia Weber

PRODUCTION ASSISTANT
Laura Keiser

PRODUCER
Charlene Herzmann

POST PRODUCTION / VFX
ACHT Hamburg

EDITOR
Alexander Jurkat

COLOUR GRADING
Max Baule

FLAME ARTIST
Max Fritsch

COMPOSITING
Eric Prochnow

COMPOSITING
Vincent Kaufmann

COMPOSITING
David Starchl

VFX ARTIST
Lukas Stemmler

MUSIC / SOUND
MOKOH Music

COMPOSER
Bernard Arnold

COMPOSER
Milton Berle

PUBLISHER
Milbud Music

PUBLISHER
Campbell Connely Ltd.

PUBLISHER
Bosworth Music GmbH

MUSIC / SOUND
Mermade Sound

SOUND MIX
Wenke Kleine-Benne

VOICE OVER
Ricky Weissmann