Luxe Is In The Details

O craft está no centro da campanha "Luxe Is In The Details", para a Genesis, da Hyundai, focada no mercado norte-americano. Trata-se do primeiro grande trabalho de comunicação sob responsabilidade de  Jason Sperling, novo chief creative officer da Innocean EUA.

Os três filmes para TV (assista ao primeiro deles, abaixo), que começaram a chegar à telinha nos EUA nesta segunda-feira (7), trazem closes dos detalhes da linha de SUVs da marca: GV80, GV60 e GV70 elétrico.

Rodados pelos diretores Vania & Muggia, da Iconoclast, e ao som de músicas contemporâneas de Yebba, Duckwrth e Onuka, os comerciais ressaltam os próprios carros e pretendem romper com as convenções da publicidade da categoria automotiva.

O esforço também é composto por peças para mídia out of home, além de parceria com "influenciadores".

“Na Genesis, o craft, a tecnologia e o design de nossos veículos dão à marca uma identidade ousada e distinta”, defende Wendy Orthman, diretora executiva de marketing da Genesis Motor America. “A campanha ‘Luxe Is In The Details’ destaca os detalhes únicos que nossos clientes apreciam e incentiva os consumidores a explorar o foco do design da marca e a atenção aos detalhes, mergulhando nas características que nossos produtos têm a oferecer.”

Ficha Técnica:

GENESIS:
⦁ President & CEO, Jose Munoz
⦁ Chief Operating Officer, Claudia Marquez
⦁ Executive Director of Marketing, Wendy Orthman
⦁ Sr Group Manager Marketing and Advertising, Jeremy Meadows
⦁ Sr Manager Marketing and Advertising, Jason Davis
⦁ Manager of Marketing and Advertising, Andrew Modena
⦁ Manager of Social Marketing, Kurtis Lewis

INNOCEAN USA:
⦁ Chief Creative Officer: Jason Sperling
⦁ Group Creative Director: Cary Ruby
⦁ Creative Director: David Mesfin
⦁ Senior Art Director: John Kritch
⦁ Senior Copywriter: Paul Fung
⦁ SVP, Head of Content Production: Nicolette Spencer
⦁ Executive Producer: Brandon Boerner
⦁ Senior Producer: Natalie Santana
⦁ Producer: Grace Dryer
⦁ VP, Group Account Director: Stephanie Godfrey
⦁ Group Account Director: Marco Koenig
⦁ Account Director: Christine Phillips
⦁ Brand Supervisor: Claudia Huffman
⦁ Brand Associate: Francisco Tolentino
⦁ SVP, Planning and Research: Stephanie Tagle
⦁ Account Planner: Derrick Hales
⦁ Director of Project Management: Jamie Fink
⦁ Senior Project Manager: Sarah Little
⦁ VP of Business Affairs, Jenn Kennedy

INNOCEAN USA (SOCIAL DELIVERABLES)
⦁ Group Creative Director: Marcella Coad
⦁ Creative Director: Erica Henderson
⦁ Senior Art Director: Aaron Onsurez
⦁ Senior Copywriter: Vincent Largoza
⦁ Senior Art Director: Morgan Hubler
⦁ SVP, Head of Content Production:Nicolette Spencer
⦁ Executive Producer: Nancy Montgomery
⦁ Producer: Brianna Brently
⦁ VP, Group Account Director, Social: Theresa Myrill
⦁ Group Account Director, Social: Cassie Reed
⦁ Sr. Account Executive, Social: David McMichael
⦁ SVP, Strategy: Stephanie Tagle
⦁ Social Strategy Director: TT Tu
⦁ Project Management Supervisor: Sarah Little

CONTENT CREDITS
Production Company: Iconoclast
⦁ Director: Vania & Muggia
⦁ DP: Paul Meyers
⦁ Executive Producer: Valerie Romer
⦁ Line Producer: Rob Stark
⦁ Production Supervisor: Peter Bunstein
⦁ Casting Agent: Dan Cowan

Editorial: Cartel
⦁ Editor: Leo Scott
⦁ Assistant Editor: Ramon DeSouza
⦁ Executive Producer: Viet-An Nguyen
⦁ Producer: Erin Bates

Color: Company 3
⦁ Senior Colorist: Dave Hussey
⦁ Senior Producer, Short Form: Matt Moran

Online/VFX: Dippin Sauce
⦁ Creative Director: Chris Noellert
⦁ Flame: Chris Noellert
⦁ Art Director: Hiroshi Endo
⦁ Executive Producer: Esther Minister
⦁ Studio Director: John Kohler
⦁ Founder: Jared Domow
⦁
Deliveries Swing Set
⦁ Assistant Editor: Christiana Lussenden
⦁ Executive Producer: Chanel Boyd
⦁ Producer: Kevin Poli

Mix/Record Studio: Lime
⦁ Mix/Record Engineer: Dave Wagg
⦁ Mix/Record Assistant Engineer: Matthew Conzelmann
⦁ Executive Producer: Susie Boyajan
⦁ Associate Producer: Cassie Underwood

Music Supervision: Good Ear Music Supervision
⦁ Music Supervisor: Andrew Kahn
⦁ Associate Music Supervisor: Maggie Nadeau
⦁ Associate Producer: Daciay Quenah

FULL LINE LICENSED MUSIC:
⦁ Song Title: Boomerang
⦁ Licensor for Publishing/%: Concord/Pulse (45%), Sony (10%), Left Music (45%)
⦁ Licensor for Master/%: RCA
⦁ Artist: Yebba
⦁ Writer(s): Abbey Smith / Tommy Brenneck / Ilsey Juber
⦁ Term/Media: 1 year, TV/Digital/Industrial
⦁ Territory: North America w/ WW Option
⦁ Renewal Option/+%: 15%

EGV70/GV70 LICENSED MUSIC:
⦁ Song Title: Power Power
⦁ Licensor for Publishing/%: Bleed 101 (100%)
⦁ Licensor for Master/%: Bleed 101 (50%), Concord (50%)
⦁ Artist: Duckwrth
⦁ Writer(s): Jared Lee, Shaun Ross, Tavon Thompson
⦁ Term/Media: 1 year, TV/Digital/Industrial
⦁ Territory: North America w/ WW Option
⦁ Renewal Option/+%: 15%

FULL LINE LICENSED MUSIC:
⦁ Song Title: Zenit
⦁ Licensor for Publishing/%: Vidlik (100%)
⦁ Licensor for Master/%: Vidlik (100%)
⦁ Artist: Onuka
⦁ Writer(s): Filatov Yevgen, Nataliia Zhyzhchenko

Musicicologist: Musiodata
⦁ Sandy Wilbur

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