Made in the USA

A marca de salsichas Johnsonville mantém sua estratégia de comunicação que reúne "comerciais imaginados por funcionários da empresa". Agora, para a mais recente versão da campanha assinada pela Droga5, foi solicitado aos profissionais que apresentassem ideias que enfatizassem que a Johnsonville é "fabricada nos EUA".

Um dos filmes (veja abaixo) mostra funcionários falando sobre como seria o comercial criado por cada um. O outro (abaixo) apresenta uma profissional que trabalha há quatro anos na Johnsonville, Tammy, explicando cada cena de seu filme.

Leia e assista anteriores sobre o assunto aqui, aqui e aqui.

Ficha Técnica:

ADVERTISER: Johnsonville

SENIOR BRAND MANAGER : Sean Nobui

INTEGRATED MARKETING DIRECTOR: Jamie Schmelzer

SENIOR BRAND MANAGER: Sean Nobui

CREATIVE AGENCY
CREATIVE AGENCY: Droga5 NY

CREATIVE DIRECTOR: Kevin Weir, Chris Colliton

COPYWRITER: Dan Litzow

ART DIRECTOR: Max Friedman

STRATEGIST: Newman Granger

EXECUTIVE CREATIVE DIRECTOR: Scott Bell

EXECUTIVE PRODUCER: Amanda Revere (Film), Andrew Slough (Film)

CREATIVE CHAIRMAN: David Droga

STRATEGY DIRECTOR: Ben Brown

PROJECT MANAGER: Hillary Jordan, Kaki White

SENIOR BUSINESS MANAGER: Whitney Vose

ACCOUNT SUPERVISOR: Elizabeth Federico

GLOBAL CHIEF STRATEGY OFFICER: Jonny Bauer

DATA STRATEGY DIRECTOR: Lily Ng

DIRECTOR OF MARKETING: Ryan Pociask

DATA STRATEGIST: Kellie Choy

SENIOR COMMUNICATIONS STRATEGIST: Kevin Wilkerson

BUSINESS AFFAIRS MANAGER: Abigail Press

ASSOCIATE PRODUCER, FILM: Kelly Appleton

COUNSEL: Zach Werner (Associate)

ACCOUNT MANAGER: Melissa Pasternak (Associate)

ACCOUNT DIRECTOR: Kellie Choy

PRODUCTION COMPANY
PRODUCTION COMPANY: Arts & Sciences/Second Child

EXECUTIVE PRODUCER: Mal Ward/Scott Chinn (Second Child)

DIRECTOR: Adam and Dave

DOP: Toby Irwin/Andrei Bowden Schwartz (Second Child)

PRODUCER: Patrick Harris/Sara Vander Horn (Second Child)

PRODUCTION DESIGNER: Noel McCarthy

OFFLINE
EDIT COMPANY: Mackcut

EDITOR: Nick Ljubibich (Second Child)/Ryan Steele (Mackcut)

PRODUCER: Margarita Mutuc

EXECUTIVE PRODUCER: Gina Pagano

POST PRODUCTION / VFX
POST PRODUCTION COMPANY: MPC

COLOURIST: James Tillett

EXECUTIVE PRODUCER: Jesse Kurnit

COLOUR EP: Ed Koenig

COLOUR PRODUCER: Jenna Gabriel

VFX PRODUCER: Aiste Akelaityte

3D: Vishal Darkunde

2D LEAD: Warren Paleos, Bilali Mack

MUSIC
MUSIC COMPANY: Butter Music & Sound

COMPOSER: Josh Canevari

EXECUTIVE PRODUCER: Ian Jefferys (MD)

SOUND PRODUCTION: Mister Bronx Audio Post

MIX: Eric Hoffman

SOUND DESIGNER: Sam Shaffer

SOUND PRODUCER: Molly Burke

PRODUCER: Kristin Kuraishi