Make yourself comfortable

A temporada de 2021 da Fórmula 1 começa neste domingo (28), no Bahrein.

Para marcar o início, a Wieden+Kennedy de Londres criou um filme (assista abaixo), que em vez de mostrar os carros, destaca o estado emocional de espectadores enquanto assistem ao esporte, de pilotos e de profissionais das equipes do automobilismo.

As imagens em close destacando as expressões dramáticas contrastam com a assinatura: "Make yourself comfortable".

Ficha Técnica:

Creative Director: Darren Simpson
Creatives: Tom Corcoran & Tom Bender
Executive Creative Directors: Iain Tait & Tony Davidson
Group Account Director: Laura Jacobs
Account Director: Marlon Ge
Account Manager: Lwimbo Malanda
Planner: James Bennett
Comms Planning Director: Anjali Patel
TV Producer: Tom Dean
Design Director: Aaron Skipper
Lead Designer: Adam Hunt
Business Affairs: Helena Tomas

TV PRODUCTION

Production Company: Wieden+Kennedy London
Director: Tom Bender + Tom Corcoran
Editor: Joe Guest @ Final Cut
VFX Company: Time Based Arts
VFX Producer: Sean Ewins
Colourist: Lewis Crossfield
Sound Company: String and Tins
Sound Designer + Composer: Joe Wilkinson + Jim Stewart