#MakeWhatsNext

A Microsoft lança mais um filme da série #MakeWhatsNext. Em "Change the Odds" (assista abaixo), garotas são questionadas sobre o que elas gostariam de fazer para mudar o mundo e contam, com muita empolgação, sobre como queriam encontrar a cura para o câncer de mama, ajudar na despoluição do meio ambiente ou levar água potável para quem precisa.

Para tanto, elas poderiam ser médicas, inventoras, empresárias. No entanto, as estatísticas não são nada boas para as meninas: apenas 6,7% das mulheres dos EUA e 16% globalmente são graduadas em ciência, tecnologia, engenharia e matemática (STEM, na sigla em inglês).

Esse dado é passado às participantes, com o comentário de que, segundo as estatísticas, elas "não resolverão esses problemas". Os rostos das jovens ficam visivelmente decepcionados.

O filme, criado pela m:united//McCann, faz o seguinte apelo: "Change the world. Stay in STEM." A ideia é convocar as jovens a mudar ao sistema atual, recalibrando os números e marcando presença em campos tradicionalmente masculinos.

Com Adweek.

Ficha Técnica:

Client: Microsoft
Kathleen Hall – CVP, Global Advertising & Media
Deana Singleton – GM, Global Advertising
Jenny Leahy – Director, Global Social and Media Partnerships
Ron Schott – Senior Mar Com Manager
Markus Weickenmeier – Senior Manager, Global Advertising
Vivian Lee – Manager, Global Advertising

Agency: m:united//McCann
Creative:
Sean Bryan – Co-Chief Creative Officer
Tom Murphy – Co-Chief Creative Officer
Susan Young –Executive Creative Director
Daniela Vojta –Executive Creative Director
David Cappolino – Copywriter
Julie Koong – Art Director
Kelly Kim – Designer
Elina Rudkovskaya – Copywriter, Social
William Montgomery – Art Director, Social
Creative Technology:
David Cliff – Director of Creative Technology
Alicia Foor – Creative Technologist
Production:
Aaron Kovan – Director of Integrated Production
Carolyn Johnson – Executive Producer
Rebecca Magner – Producer
Jeremy Adirim – Director of Interactive Production
Charlotte Popper – Interactive Producer
Music Production:
Eric Johnson – Executive Integrated Music Producer
Sam Belkin – Music Coordinator
Account:
John Dunleavy – President
Kevin Nelson – Managing Director
Tina Galley – Executive Account Director
Rosemary Calderone – Group Account Director
Sarah Keiber – Group Account Director, Social
Courtney LeBlanc – Account Director
Sam Schmidt – Account Executive
Ellie Choi – Account Executive, Social
Project Management:
Stella Warkman – Director of Project Management
Vinny Tran – Senior Project Manager
Strategy:
Michelle Kiely – Global Director of Strategy
Justin Ballheim – Strategy Director

Production
Tool of North America:
JJ Adler – Director
Oliver Fuselier – Managing Partner, Live Action
Brad Johns – Executive Producer
Greg Jones – Producer
Laura Merians – DP

Cosmo Street Editorial:
Tessa Davis – Editor
Josh Berger – Assistant Editor
Becca Reil – Producer
Yvette Sears – Executive Producer

Framestore VFX:
Sarah Hiddlestone, Head of Production/EP
Karen Czukerberg – Senior Producer
Raven Sia – Senior Producer
Karl Woolley – Head of VR
Andy Rowan Robinson – Creative Director
Steve Drew – Compositing Supervisor
Raul Ortego – Head of Flame
Beau Leon – Colorist
Jonah Braun – Color Assist
Designers :Marc Smith Abram Seaman
3D: Patrick Ross Georgios Cherouvim Georgios Papaioannou Jacob Slutsky Glory Zheng Mohamed Echkouna Sean Curran Shayne Ryan Will Frazier