Me time

Como parte da nova plataforma "Fancy a McDonald’s?", voltada ao mercado britânico e irlandês, a cadeia de fast food McDonald's apresenta novo comercial (assista abaixo), criado pela Leo Burnett de Londres.

O filme "Me time" traz cenas de pessoas "curtindo" seu próprio momento enquanto comem e bem diferentes itens do menu da rede.

A nova peça dá continuidade ao comercial "Laughter" (leia e assista aqui), lançado no início deste mês. A proposta é encorajar as pessoas a saborearem os pequenos momentos de alegria.

Ficha Técnica:

Client: McDonald’s
VP, marketing and food development: Michelle Graham-Clare
Director, marketing and food: Steven Howells
Head of marketing – Affinity, Trust & Family: Hannah Pain
Brand manager: Amber Myers
Campaign assistant: Maxime Van de Riet
Advertising agency: Leo Burnett London
Chief creative officer: Chaka Sobhani
Creative directors: Andrew Long James Millers
Senior creative: Joe Miller
Head of planning: Tom Sussman
Planning director: Joe Beveridge
Planner: Theo Pons
Business director: Sam Houlston
Account director: Steph Bates
Senior account manager: Laura Taylor
Account manager: Nicola Kuan
Account executive: Carys Parry
Producer: Graeme Light
Media buying agency: OMD UK
Production company: Academy Films
Director: Billy Boyd Cape
Producer: Juliette Harris
Editor: Billy Mead @ Tenthree Editing
Post-production company: Darran Nicholson @ Framestore
Audio post-production company: Factory
Audio engineer: Jack Hallett