More Adventurous You

Para promover no Reino Unido o novo sanduíche BBQ Beef Burnt Ends, da rede de fast food Subway, a McCann de Londres criou a campanha "A More Adventurous You".

O comercial (assista abaixo) mostra um rapaz que olha fixamente para dentro de um restaurante Subway, onde vê uma outra versão dele próprio que pede o novo sanduíche.

Além do filme, a comunicação, que integra a plataforma da marca "Keep Discovering", é composta por peças para mídia impressa, OOH, digital e spots para rádio. A ideia é incentivar os clientes a experimentar coisas novas.

Ficha Técnica:

Client
Sacha Clark – Marketing Director for the SUBWAY® brand UK and Ireland

Head of Integrated Production: Sergio Lopez
Executive Producer: Sophie Chapman – Andrews
Agency Producer(s): Lois Newcombe, Michelle Prinsloo
Executive Creative Director: Rob Doubal and Laurence Thomson
Creative Director: Alexei Berwitz and Rob Webster
Creatives: Dom Butler and Liam Riddler
Business Affairs Executive Producer: Nicholas Mugridge
Business Director: Jason McNamee, Katie Morris
Account Director: Francois d’Espagnac
Planners:Nathaniel Hill, Matt Saunders

Production Company: Blink Productions
Director: Max Sherman
DOP: Stephen Keith-Roach
Production Co. Producer: Patrick Craig
Production Co. Executive Producer: Ben Sharpe
Editor: Saam Hodivala @ Work TV
Production Co/Publisher: Chris Graves @ FRUKT

Sound Studio: Craft
Composer: Adam Smyth & Andy Allen

Media Agency: Mediacom
Media Planner: Dan Sear