More for Your Thing

Como parte da sua campanha "More for Your Thing" (leia e veja anterior aqui), a gigante da tecnologia AT&T une um filme de Velho Oeste e uma animação infantil no novo comercial "Train" (assista abaixo), criado pela BBDO de Nova York.

A comunicação tem o objetivo de reforçar a AT&T como um player de entretenimento. Os outros comerciais que integram a campanha seguem a mesma linha, com enredos que inesperadamente mudam de um gênero cinematográfico para outro.

O novo filme tem direção do britânico Dougal Wilson, da Furlined, que já dirigiu comerciais de Natal para a rede varejista John Lewis (como "The Long Wait" e "Monty the Penguin").

Leia e assista anterior sobre o assunto, aqui.

Ficha Técnica:

Advertising Agency: BBDO, New York, USA
Chief Creative Officer BBDO Worldwide: David Lubars
Chief Creative Officer BBDO New York: Greg Hahn
Group Executive Creative Director: Matt Macdonald
Executive Creative Directors: David Povill, David Cuccinello
Creative Directors: Kevin Mulroy, Dan Kenneally
Director of Integrated Production: David Rolfe
Group Executive Producer: Julie Collins
Executive Producer: Jessica Coccaro
Business Manager: Meg Foley
Managing Director: Rachel Nairn
Senior Director: David McKenzie
Account Director: Allie Knill
Director of Project Management: Colin Vidika
Communications Planning Director: Mac Russell
Media Agency: Hearts & Science
President, Hearts BBDO Team, AT&T: Ralph Pardo
Hearts & Science, Group Director, OOH Investment: Vanessa Hartley
Hearts & Science, Supervisor, OOH Investment: Kat Hamilton
Hearts & Science, Sr. Media Director: Alina Kulesza
Hearts & Science, Media Director: Chantal Villain
Production Company: Furlined
Director: Dougal Wilson
President: Diane Mccarter
Vice President: Benjamin Davies
Senior Executive Producer: David Thorne
Line Producer: Karen O’brien
Director of Photography: Joost Van Gelder
Production Designer: Jahmin Assa
Composer: Dougal Wilson
Editorial Company: Final Cut
Executive Producer: Suzy Ramirez
Producer: Ana Orrach, Jamie Lynn Perritt
Editor: Joe Guest
Assistant Editor: Zoe Schack
Color: MPC LA and London
Color Supervision: Jean Clement Soret
Colorists: Ricky Gausis & Matthieu Toullet
Color Producer: Leianna Campbell
Executive Producers: Meghan Lang, Ellora Chowdhury
Visual Effects Company: Method Studios
Senior VFX Supervisor: Benjamin Walsh
Senior Producer: Pip Malone
CG Supervisor: Rus Brutsche
Comp Supervisor: Toma Bowen
Lead Flame: Ian Holland
Lead Animator: Tim Ranck
Lead FX: Vladislav Tushevskiy
Coordinator: Josephin Peichl
Stop Motion Animation Company: House Special
Executive Producer: Hammack
Creative Director: Kirk Kelley
Animation Director: Paul Harrod
Animation DP: John Nolan
Senior Producer: Rebecca Bowen
Project Coordinator: Casey Follen
Music Company: JSM Music
CEO/CCO: Joel Simon
Executive Producer: Jeff Fiorello
Composers: Nathan Kil/Joel Simon
Audio Finishing: Formosa
Mixer/Sound Designer: John Bolen
Executive Producer: Lauren Cascio