Motorista da Vez

A Heineken, parceira da Fórmula 1, acaba de trazer ao Brasil o novo comercial da campanha global "When You Drive, Never Drink".

Criado pela Le Pub, o filme "Motorista da Vez" (assista abaixo) é protagonizado pelo bicampeão mundial de F1 e embaixador da Heineken 0.0, o holandês Max Verstappen, para ajudar a promover o consumo responsável.

O comercial para TV e mídia digital defende que “O melhor motorista é aquele que não bebe e mesmo assim se diverte”. Para o público brasileiro, o conceito foi pensado a partir dos desafios que envolvem a escolha de um "motorista da vez", já que persiste no imaginário coletivo a ideia de que, se alguém não bebe álcool, estaria limitado na forma de como vai aproveitar o momento.

“Nessa campanha, trabalhamos com a oportunidade de uma quebra de estereótipo ao buscar desmistificar a imagem de ‘chato’ que fica ao responsável de levar todos para casa em segurança. A descoberta é mostrar que a diversão está garantida, pois existe Heineken 0.0 como opção para beber cerveja e brindar com os amigos”, defende Igor de Castro Oliveira, gerente sênior de marketing da marca Heineken 0.0 no Brasil.

Leia anterior e assista ao filme global, aqui.

Ficha Técnica:

HEINEKEN

Sr. Director Global Heineken® Brand: Bram Westenbrink

Heineken® Global Communication Director: Daniela Iebba

​​Heineken® Global Digital Director: Rob van Griensven

Heineken® Global Communication Manager: Tanya Lubis

Heineken® Global Head Digital Consumer Innovation: Natacha Volpini

Heineken® Global Digital Innovation Manager: Jared Martinez Alejo

Heineken® Brand Global PR Lead: Jonathan O’Lone

Heineken® Global Director Sponsorship Roeslan Danoekoesoemo

Heineken® Global Senior Sponsorship Manager: Thomas Mulders

PUBLICIS ITALY | LePub

Global CEO LePub, Global CCO Publicis Worldwide & CCO Publicis Groupe Italy: Bruno Bertelli

Chief Creative Officer: Cristiana Boccassini

Chief Creative Officer: Mihnea Gheorghiu

Chief Creative Officer: Milos Obradovic

Global Executive Creative Director: Eoin Sherry

Global Creative Director: Jack Christensen

Art Director: Nicolò Pavin

Copywriter: Mattia Pavin

Global Head of PR & Communication: Isabella Cecconi

Groupe Strategy Director: James Moore

Director of Comms Planning: Shane Roche

Global Client Service Director: Paola Natellis

Global Client Service Director: Shirine Aoun

Account Director: Rossana de Rosa

Account Executive: Francesca Gatti

Head of video production: Anna Sica

Producer: Martina Trozzi

DENTSU
Global Client Director: Kate Hinz

Global Strategic Digital Director: Ricardo Lopes

Global Strategy Partner: Richard Wright

Global Account Director: Thaiane Garrido

Sr Client Manager: Angelo Senatore

Sr Strategic Planner: Maria Lekka

DIGITAL and SOCIAL ASSETS (Boomerang)

Chief Creative Officer: Eldin Fetahovic

Global Creative Director: Dio Santos
Creative Lead Dynamic: Brent Rombouts

Senior Creative: Bruno Lopes

Senior Creative: Victor Farias

Designer: Omar Gutierrez

Client Business Lead: Leila Popovych

Senior Account Director: Margot Corneloup

Project Lead: Joyce Kooren

Dynamic Business Lead: Sebastiaan Poublon

Amplify Project Lead: Nathalie Meier
Lead Digital Producer: Vic Krens

Senior Dynamic Asset Manager: Daria Lakovenko
QC & Data Manager: Renske de Vlieg

Post-Producer: Lina Joukhadar

Editor: Rocco Tozzi

PRODUCTION

Production Company: PRETTYBIRD UK

Director: Bradley & Pablo

DP: Laura Meriens

Executive Producer: Ted Thornton

Executive Producer: Juliette Larthe

Head of Production: Fiona Bamford-Phillips

Head of Business & Strategy: Mia Powell

Head of Creative: Tom Manaton

Production Coordinator: Enrique Da Silva

Production Assistant: Lottie Lindsay-Beavan

POST-PRODUCTION

Editor Dir Cut: Thomas Grove Carter @ Trim Editing

Editor Long Formats: Claudio Roveda

Editor Digital Assets: Andrea Besana

Colour Grading Long Formats: Electric Theatre Collective

Colourist: Luke Morrison

Colour Executive Producer: Oliver Whitworth

Colour Producer: Olivia Jessop

Colour Grading Digital Assets: Corte 11

Colourist: Luca Parma

Online/VFX: Prodigious WW

Head of Post: Alfredo Beretta

Post Producer: Alina Chaplygina

Online: Sandro Iurini, Franco Tonnarelli

Compositing: Adolfo Navire, Fabrizio Volpi, Jacopo Ardit

3D CGI: 22DOGS

Executive Producer: Antonella Galassi

VFX Supervisor: Massimiliano Pareschi

Senior Producer: Giulia Lamacchia

Producer: Luca Petrini

Lead CG: Jinseok Park

Comp supervisor: Alessandro Tibiletti

Compositors: Angelo Murianni, Nadir Sanna, Luigi Mobiglia

3D artists: Marco Squeo, Daniele Zambelli, Giannicola Maccarinelli

Fx artist: Matteo Finozzi

Matte painter: Manuel Bergamini

AUDIO

Music: MassiveMusic

Music Search & Licensing Director: Stefan van der Wielen

Producers: Niels van der Wielen, Niels Docter & Auke Riemersma

Account Director: Ella Chevasco

Publisher: Sony Publishing

Song: Drive My Car - The Beatles

Sound design & Mix Long Formats: Screenplay

Audio Post Production Digital Assets: 750mph

Sound Design & Mix: Marcin Pawlik

Audio Producer: Olivia Ray

Post-Production DIGITAL and SOCIAL ASSETS (Boomerang)

Post Producer: Lina Joukhadar

Offline/Online Editor: Ane Zabala

Grading: Shebanjah Klaasen, Cyriel Roumen

Motion Designer: Lenisio Jardim

Compositor: William Martens

Edit Overview: Mike Duistermaat