Must Be

A marca de champanhe Moët & Chandon lança campanha global, chamada "Must Be".

Criada pela Ogilvy de Paris, a comunicação adota a ideia de que "não nos lembramos de dias, lembramos de momentos" e defende que há um estilo de champanhe para cada estilo de comemoração.

Ficha Técnica:

Advertising Agency: Ogilvy, Paris, France
Creative Directors/ Conception / Art Direction: Thierry Chiumino, Clarisse Armandy
Conception: Beatrice Lassailly, Juana O Gorman, Jeremy Claud
Managing Director: Emmanuel Ferry
Account Director: Lola Florin
Strategic Partner: Pauline Desforges
Head of TV Production - TV Producer: Antoine Bagot
TV Producer: Tobiasz Bartold
Integrated Producer: Muriel Benitah
Director: Manu Cossu
DOP: Matias Boucard
Producer: Jean Duhamel
Production Company: Iconoclast
Line Producer: Nicolas Avram
Stylist: Georgia Pendlebury
Post-Production Image: Machine Molle & Mikros
Editor: Nicolas Larrouquere
Head of Sound / Music: Johanne Kenniche
Music / Sound Production Company: H&O
Sound Producers: Emmanuel Rambaldi, Carsten Kruger
Sound Engineers: Jean-Jacques Hubert, Alex Firla
Music Composer: Surkin