Natal

A Toyota coloca os holofotes na união, em sua campanha de festas de final de ano, com o lançamento de dois comerciais que destacam como a família e os amigos podem se unir para tornar a temporada de Natal significativa.

O comercial “Like No One's Watching” (assista abaixo), criado pela Saatchi & Saatchi Los Angeles, traz a personagem Clara, que trabalha durante as festas de final de ano e tem a expectativa de passar o Natal sozinha, antes de ser rodeada por vizinhos amorosos e clientes que foram impactados por seus atos de bondade.

Criado pela Conill Advertising, o segundo filme, chamado “The Search” (veja abaixo), usa diálogos em inglês e espanhol e se concentra em uma garota e seu avô, em busca da casa do Papai Noel na floresta. Mas depois de chegar por engano até a cabana de uma mulher, o vovô sugere que o mapa desenhado à mão pela menina pode estar de cabeça para baixo e os dois continuam sua busca. A peça é focada no público hispânico.

"A mensagem de fim de ano da Toyota se concentra em atos simples de bondade e incentiva as pessoas a se conectarem com suas comunidades nesta temporada de festas", declara Lisa Materazzo, vice-presidente de marketing da Toyota Motor da América do Norte.

Ficha Técnica:

Client : Toyota
Agency : Saatchi & Saatchi-LA
Chief Creative Officer : Jason Schragger
Group Creative Director : Sandra Luciano
Group Creative Director : Leo Circo
ACD Art Director : Logan Sheets
ACD Copywriter : Tess Maguire
Chief Production Officer : Lalita Koehler
Group Director of Content Production : Dogan Dattilo
Director of Content Production : Pamela Parsons
Director of Content Production : Rodrigo Vargas
Retail Executive Producer : Jennifer Vogtmann
Executive Producer : Richard Bendetti
Senior Content Producer : Grace Wang
Senior Music Supervisor : Kristen Hosack
Music Coordinator : Tanisha Edwards
Associate Content Producer : Alex Hernandez
Agency Communications Director : Paula Adams
Managing Director : Al Reid
Management Director : Erica Baker
Client Operations Lead : Lauren Messina
Management Supervisor : Brooke Boston
Client Partnership Supervisor : Natasha Walker
Client Partnership Manager : Marc Villanueva
Client Partnership Assistant Manager : Rose Eliz
Client Partnership Coordinator : Nick Han
Chief Strategy Officer : Mark Turner
Client Partner Product Information : Rey Raymundo
Executive Communications Director : John Lisko
Group Director Earned Media & Public Relations : Jana Hartline
Director PR : Kimberly Harms
Director Broadcast Traffic : Nadzyah Guillermo
Director Business Affairs : Linda Daubson
Senior Business Affairs Manager : Kathi Bolliger
Group Vice President, Marketing : Lisa Materazzo
Vice President Vehicle Marketing & Communications : Michael Tripp
National Manager : Shawn Caso
Manager : Tye Cannon
Planner : Davina Hobbs
Production Company : Brother.TV
Executive Producer : Rich Carter
Managing Partner : Rich Carter
Producer : Marsie Wallach
Director : Ted Melfi
Director of Photography : Newton Thomas Seigel
Editing Company : ARCADE
Executive Producer : Crissy DeSimone
Producer : Wendy Umanzor
Editor : Kim Bica
Assistant Editor : Paulo Miramontes
Telecine/Color Grade : Company 3
Color Artist : Jill Bogdanowicz
Finishing / VFX : Framestore
Creative Director : Christian Nielsen
Senior Producer : Susan Harris
VFX Supervisor/Shoot Supervisor : Chris Beers
Finishing Producer : Jose Alvarado
Executive Producer : Brittney Walker
Music Arrangement & Composition : Andrew Simple
Sound Design : Lime Studios
Mix : Lime Studios
Agency : Conill
Chief Creative Officer : Veronica Elizondo
ACD Art Director : Alejandro Egozcue
ACD Copywriter : Nicolas Soto
ACD Copywriter : Daniel Del Toro
VP Director of Production : Carlos Barciela
Director Content Production : Krysta Rosales
Sr Producer : Amber Ventris
VP Director Business Affairs : Valentina Dostal
Business Affairs Supervisor : Maria Bardales
SVP/Director of Team, Content and Platform : Sandy Mayer
Project Manager : Jacob Munoz
Managing Director : Ana Rodriguez
VP Management Director : Anabel Ordonez
Account Director : Courtney Corbett
Account Supervisor : Callie Parish
Account Executive : Andy Garcia
VP Media Director : Diana Stumvoll
Group Media Director : William Formeca
Media Supervisor : Alexandra Contreras
Associate Media Director : Nancy Bueno-Shoats
Chief Strategy Officer : Laura Semple
VP Group Director of Strategic Planning : Alejandro Oszust
Associate Planning Director : Caroline Hayward
SVP Chief Communications Officer : Chris Traina
Director of PR : Delia Lopez
Senior Manager : Shawn Caso
Manager : Tye Cannon
Retail Analyst : Davina Hobbs
General Manager : Scott Wracher
Production Company : The Corner Shop
Director : Peter Thwaites
Director of Photography : Adam Arkapaw
Production Designer : Brock Houghton
Executive Producer : Jay Shapiro
Line Producer : Susie Greene-Tedesco
Editing Company : Work Editorial
Editor : Stewart Reeves
Executive Producer : Remy Foxx
Producer : Gabrielle Page
Assistant Editor : Jennifer Losch
Color Grade : Company 3
Color Artist : Tom Poole
Senior Producer Short Form : Shannen Trout
Executive Producer : Connor Callaghan
VFX & Finishing : Company 3
Lead Flame Artist : Wensen Ho
VFX Supervisor : Vernon Wilbert
Flame Artist : Sean Wilson
Flame Artist : Cecile Tecson
Matte Painting : Brandon Rachel
Lead CG : Kyle Martin
Set Supervisor : John Goffoni
Finishing Producer : Brian Buxton
Executive Producer : Connor Callaghan
Music Arrangement & Composition : Asche & Spencer
Sound Company : Lime Studios
Sound Design : Michael Anastasi
Sound Mix : Dave Wagg
Producer : Cassie Underwood
Producer : Michael Baran
Executive Producer : Susie Boyajan