Naughty List

A Toyota apresenta comercial de festas de final de ano em espanhol no mercado norte-americano, criado pela Conill, do Publicis Groupe.

O filme para TV e mídia digital "Naughty List" (assista abaixo) mostra um menino que quer ficar fora da lista de travessuras do Papai Noel, auxiliado por seu pai, que o ajuda a fazer as pazes com aqueles que foram vítimas de suas traquinagens. Um Toyota Tundra 2024 ajuda nesse processo.

"Por trás do conto lúdico de um menino fazendo as pazes para permanecer na lista de 'bonzinhos' do Papai Noel, o comercial é realmente sobre os laços e valores que definem a família", afirma Veronica Elizondo, chief creative officer da Conill.

O esforço também contará com uma série de patrocínios digitais.

Ficha Técnica:

Creative Agency: Conill
Chief Creative Officer: Veronica Elizondo
VP Executive Creative Director: Sebastian Garin
Creative Directors: Alejandro Egozcue & Nicolas Soto
Art Directors: Nicolas Mardones & Dani Hernandez
Copywriter: Marcela Moreno
Associate Resources Director: Nora Puig de la Bellacasa
VP Director of Production: Carlos Barciela
Senior Producer: Diana De La Parra
VP, Director of Business Affairs: Valentina Dostal
President: Ana Rodriguez
EVP, Managing Director: Anabel Ordonez
Group Account Director: Courtney Corbett
Account Director: Callie Parish
Account Coordinator: Monica Lopez

Media Team: Diana Stumvoll, William Formeca, Alexandra Contreras, Nancy Bueno-Shoats, Daisy Barraza, Steve West & Cindy Barrera
Social Content Team: Maria Garcia & Ericka Suarez

Chief Strategy Officer: Laura Semple
Strategy Director: Caroline Hayward
Chief Communications Officer: Chris Traina
Director of Public Relations: Delia Lopez
SVP & Director of Team, Content, & Platform Mobilisation: Sandy Mayer
Senior Project Manager Jacob Munoz

Client: Toyota USA
Group Vice President, Marketing: Mike Tripp
Vice President, Vehicle Marketing and Communications: Dedra Delilli
General Manager, Vehicle Marketing and Communications: Sam Wintermyer
Senior Manager, Vehicle Marketing and Communications: Shawn Caso
Manager, Vehicle Marketing and Communications: Tye Cannon
Planner, Vehicle Marketing and Communications: Davina Hobbs

Production Company: MJZ
Executive Producer: Alex Fisch
Line Producer: Line Postmyer
Director: Fredrik Bond
Director of Photography: Alwin H. Küchler

Editing Companies: Union Editorial & Marshall Street Editors
President & Managing Partner: Michael Raimondi
Executive Producer: Joe Ross
Editor: Tim Thornton-Allan
Assistant Editor: Otto Mertins

Grade: Company3
Senior Colourist: Siggy Ferstl
Senior Producer: Matt Moran

Post-Production: Company3
Producer: Brian Buxton
Executive Producer, Short Form: Connor Callaghan
VFX Producer: Pouyan Navid

Music Company: Papamusic
Music Track: Santa Claus is Comin’ to Town

Sound Design: Barking Owl
Executive Producers: KC Dossett & Blaise Justice
Sound Designer: Gus Koven
Managing Director: Carol Dunn

Audio Mix: Harbor
Engineer: Diego Arancibia
Executive Producer: Lauren Boyle
Sound Mixer: Diego Arancibia