Nem toda rodada é lá fora

Com o objetivo de ajudar a romper com o estereótipo do "gamer" que prefere não interagir socialmente, a marca de cerveja Heineken apresenta “Nem toda rodada é lá fora”, primeira campanha focada em games da marca totalmente produzida no Brasil.

Criada pela Le Pub, a campanha traz momentos entre amigos, no universo na cultura gamer e é composta por filmes, ações para mídia out of home e plataformas digitais, incluindo ativação da comunidade streamer via Twitch.

O comercial principal, "Just Another Night Out" (assista abaixo), traz a personagem Alex e três amigos. Tendo como cenário a cidade de São Paulo, a protagonista encara desafios para uma noite de diversão. A produção é da Academy de Londres, em parceria com a Zohar, com direção de Frederic Planchon - trata-se do primeiro comercial do diretor para uma campanha brasileira. Ele veio da França para filmar, durante quatro dias, em locações como Avenida Paulista e Sala São Paulo.

O esforço contra com outros filmes - "Date Night" e "Last Round" (assista abaixo) -, além de "Watch Party", que será lançado nos próximos dias e contará com a participação do streamer de games Gaules, parceiro de Heineken 0.0.

"Entramos para o universo de games pois temos algo em comum: o fato de socialização ser o core da nossa marca e o mesmo para a comunidade gamer. O papel escolhido para a Heineken nesta campanha é de desmistificar a imagem do gamer isolado dos amigos e celebrar o ato de jogar como uma atividade social”, ressalta Eduardo Picarelli, diretor da Unidade de Negócios da Heineken no Brasil.

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HEINEKEN GAMING 2023 - CREDITS CAMPAIGN:

HEINEKEN

Sr. Director Global Heineken® Brand: Bram Westenbrink

Heineken® Global Communication Director: Agnieszka Gorecki

Heineken® Global Communication Manager: Guilherme Retz

Heineken® Global Head Digital Consumer Innovation: Natacha Volpini

Heineken® Brand Global PR Lead: Jonathan O’Lone

Heineken® Brazil CMO: Nabil Nasser

Heineken® Brazil Brand Director: Eduardo Picarelli

Heineken® Brazil Sr Brand Manager : Igor de Castro

Heineken® Brazil Marketing Coordinator: Marina Awada

Heineken® Brazil Head of PR: Adriana Teixeira

Heineken® Brazil Gaming Specialist: Henrique dos Reis Nunes

Connections Director: Fernanda Saboya
Connections Manager: Juliana Magalhães

Heineken® Brazil Media Strategy Coordinator: Williane Vieira

Heineken® Brazil E-Retail Coordinator: Isabela Fagundes

PUBLICIS ITALY/LePub & LePub Brazil

Global CEO of Le Pub, Global CCO of Publicis Worldwide and CCO of Publicis Groupe Italy: Bruno Bertelli

Global Chief Creative Officer: Cristiana Boccassini / Mihnea Gheorghiu

Chief Creative Officer Brazil: Felipe Cury

Global Executive Creative Director: Andrey Tyukavkin

Creative Director Brazil: Greg Kickow / Alex Adati

Associate Creative Director Italy: Stefano Zanoni / Roberto Ardigò

Copywriter Brazil: Andressa Cruz

Junior Art Director Italy: Thu Cao

Junior Copywriter Italy: Amilcar Silarsah Veerapen

Junior Copywriter Italy: Başak Özkeskin

Global Head of PR & Communication: Isabella Cecconi
General Manager Brazil: Ana Hernandes
Business Director Brazil: Jayme Neto

Group Account Director Italy: Ilaria Castiglioni

Global Account Director: Derek Muller

Global Data Strategist: Ilko Petkov

Global Strategy Director: Monica Radulescu / James Moore
Head of Strategy Brazil: Silvia Paes

Global Chief Production Officer: Francesca Zazzera

Producer Post Production Brazil: Marcia Lacazze

Producer Post production Italy: Sabrina Sanfratello

PRODUCTION

Production Company: Academy Films

Director: Frederic Planchon

DOP: Ruben Impens

Executive Producer: Simon Cooper

Producer: Dulcie Kellett

POST-PRODUCTION

Editor: Sam Rice-Edwards

Game post production: MUVA

Post production: Prodigious Italy

Sound studio: DaHouse

Color: Jean Clement Soret - Company3

HEINEKEN GAMING 2023 - CREDITS DIGITAL CAMPAIGN:

HEINEKEN

Sr. Director Global Heineken® Brand: Bram Westenbrink

Heineken® Global Communication Director: Agnieszka Gorecki

Heineken® Global Communication Manager: Guilherme Retz

Heineken® Global Head Digital Consumer Innovation: Natacha Volpini

Heineken® Brand Global PR Lead: Jonathan O’Lone

Heineken® Brazil CMO: Nabil Nasser

Heineken® Brazil Brand Director : Eduardo Picarelli

Heineken® Brazil Sr Brand Manager: Igor de Castro

Heineken® Brazil Marketing Coordinator: Marina Awada

Heineken® Brazil Head of PR: Adriana Teixeira

Heineken® Brazil Gaming Specialist: Henrique dos Reis Nunes

PUBLICIS ITALY/LePub & LePub Brazil

Global Chief Creative Officer Publicis WW: Bruno Bertelli

Global Chief Creative Officer: Cristiana Boccassini / Mihnea Gheorghiu

Chief Creative Officer Brazil: Felipe Cury

Global Executive Creative Director: Andrey Tyukavkin

Creative Director Brazil: Greg Kickow / Alex Adati

Associate Creative Director Italy: Stefano Zanoni / Roberto Ardigò

Senior Art Director Brazil: Marcelo Vaz

Senior Copywriter Brazil: Vinicius Biss

Art Director Brazil: Mauro Elton

Senior Copywriter Brazil: Andressa Cruz

Junior Art Director Italy: Thu Cao

Junior Copywriter Italy: Amilcar Silarsah Veerapen

Junior Copywriter Italy: Başak Özkeskin

Global Head of PR & Communication: Isabella Cecconi
General Manager Brazil: Ana Hernandes
Business Director Brazil: Jayme Neto
Group Account Director Italy: Ilaria Castiglioni

Global Strategy Director: Monica Radulescu / James Moore
Head of Strategy Brazil: Silvia Paes

Global Data Strategist: Ilko Petkov

Global Chief Production Officer: Francesca Zazzera

Producer Brazil: Marcia Lacazze

Producer Post production Italy: Sabrina Sanfratello

PRODUCTION

Production Company: Tropical Film

Director: Rog Souza

DOP: Juliano Lopes

Executive Producer: Gabriel Dagostini

Producer: Felipe Rangel

POST-PRODUCTION

Editor: Allex Deracco

Game post production: MUVA

Post production: Flow Vfx

Sound studio: DaHouse

Color: Felipe Tolotti

HEINEKEN GAMING 2023 - CREDITS IN GAME BARS

HEINEKEN

Sr. Director Global Heineken® Brand: Bram Westenbrink

Heineken® Global Communication Director: Agnieszka Gorecki

Heineken® Global Communication Manager: Guilherme Retz

Heineken® Global Head Digital Consumer Innovation: Natacha Volpini

Heineken® Brand Global PR Lead: Jonathan O’Lone

Heineken® Brazil CMO: Nabil Nasser

Heineken® Brazil Brand Director : Eduardo Picarelli

Heineken® Brazil Sr Brand Manager : Igor de Castro

Heineken® Brazil Marketing Coordinator: Marina Awada

Heineken® Brazil Head of PR: Adriana Teixeira

Heineken® Brazil Gaming Specialist: Henrique dos Reis Nunes

IPROSPECT (RED STAR) – DIGITAL MEDIA

Executive Business Director: Caroline Bassi

Business Manager: Gioconda Ferraz

Business Supervisor: Ana Melo

Media Strategy Director: Lucas Callile

Media Manager: Cleberson Luque

Media Supervisor: Mayala Carvalho, Rafael Morato

Media Analyst: Wilson Sartori, Larissa Carvalho