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No Canadá

McDonald's lança Chicken Big Mac

20.03.23

O McDonald's lança no Canadá a edição limitada do Chicken Big Mac, uma versão do clássico sanduíche da rede de fast food com frango.

Para promover a novidade, a canadense Cossette assina campanha composta por comerciais para televisão (assista a um deles, aqui), peças para mídias sociais, OOH e digital.

Descobrimos como os fãs do McDonald's tentam aperfeiçoar suas próprias versões de frango do Big Mac. Esta campanha é nossa maneira de celebrar nosso público, reconhecendo que o McDonald's Canadá não inventou realmente o Chicken Big Mac - eles apenas o tornaram oficial", observa Dan Cameron, vice-presidente de estratégia da Cossette.

Ficha Técnica:

BRAND: McDonald’s Canada
CHIEF MARKETING OFFICER: Alyssa Buetikofer
MARKETING MANAGER: Rebecca Smart
MARKETING MANAGER: Jamie Bone
MARKETING MANAGER: Robyn Van Driel
MARKETING SPECIALIST: Christian Siblall
MANAGER: Fatma Othman
CONSULTANT: Monica Mejia
SUPERVISOR: Suzanne Grondin
AGENCY / CREATIVE: Cossette
CREATIVE DIRECTOR: Jason Hill
ASSOCIATE CREATIVE DIRECTOR: Matt Smith
ASSOCIATE CREATIVE DIRECTOR: Scott Tavener
COPYWRITER: Ben Bousada
ART DIRECTOR: Todd McMackon
MANAGING DIRECTOR: Bryden McDonald
BUSINESS DIRECTOR: Adam Eliesen
ACCOUNT HANDLING: Alison Still
ACCOUNT EXECUTIVE: Rachel Edelmeier
PRODUCER: Lorrie Zwer
CONTENT PRODUCER: Christine Boachie
VICE PRESIDENT: Dan Cameron
STRATEGY DIRECTOR: Nicole Stanhope
STRATEGIST: Kat Kleon
STRATEGIST: Stephen Pace
PRODUCT DIRECTOR: Laurence Veillette
PRODUCT DIRECTOR: Natalie Azoulay
MEDIA: OMD
ASSOCIATE DIRECTOR: Kyla Ames
STRATEGIST: Mikayla Smith
PRODUCTION: Soft Citizen
DIRECTOR: Tucker Bliss
MANAGING PARTNER: Eva Preger
EXECUTIVE PRODUCER: Link York
EXECUTIVE PRODUCER: Rob Burns
PRODUCER: Chris Boddy
PRODUCTION MANAGER: Alan Kuipers
POST PRODUCTION / VFX: The Vanity
COLOURIST: Andrew Exworth
VFX ARTIST: Michael Medeiros
EXECUTIVE PRODUCER: Katie Methot
EDITORIAL: Saints Editorial
EDITOR: Stephen Sora
EDIT ASSISTANT: Mathew White
EXECUTIVE PRODUCER: Michelle Rich
MUSIC / SOUND: Grayson Music
CREATIVE DIRECTOR: Mark Domitric
SOUND ENGINEER: Eric Hulme
PRODUCER: Sharon Yokoyama

No Canadá

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