Nothing Fills a Hole

A marca de macarrão instantâneo Pot Noodle, da Unilever, apresenta campanha criada pela Adam&EveDDB, na qual o produto é usado para tapar buracos de todas as formas e tamanhos: de mesa de bilhar a máquina de lavar e até de estradas.

Dirigido por Frederick Paxton, da Academy Films, o filme "Nothing Fills A Hole" (assista abaixo) integra o esforço que também é composto por peças para mídia out of home, mídia impressa e social.

A comunicação terá como alvo específico publicações em locais conhecidos por terem ruas esburacadas, em Surrey, Essex e Northamptonshire, na Inglaterra. As peças serão exibidas em uma van que percorrerá as estradas mais esburacadas dos locais.

Ficha Técnica:

Client: Unilever
Brand: Pot Noodle
Project/Campaign name: Nothing Fills a Hole Like Pot Noodle
Unilever
General manager foods (nutrition): Andre Burger
Marketing director: Georgina Bradford
Marketing manager: Shannon Lennon-Smith
Adam&EveDDB
Chief creative officer: Richard Brim
Creative director: Mark Shanley
Copywriter: Richard McGrann
Art director: Andy Clough
Social creative: Judith Tulkens
Joint head of integrated production: Sally Pritchett
Agency producer: Sophie Fletcher, Amy Simmons
Senior planner: Liora Ingram
Junior planner: Lucy Wilson
CEO: Tammy Einav
Managing partner: Tom White
Account directors: Max Sullivan & Hugo Evans
Project director: Rasha Noronha
Head of design: Paul Knowles (KH)
Head of CGI (Retouch) : Charlie Townsend (KH)
Senior creative artworker/studio manager: Dave Callow (KH)
Creative artworker: Sam Harris (KH)
Head of digital production: James Brown (c&a)
Senior interactive designer: Adrian Baker (c&a)
Motion producer: Rebecca Hunnybun (c&a)
Graphic/print producer: Tony Hutton (c&a)
Junior motion creator: Honor Northridge (c&a)
Design director: Adrian Barker (c&a)
Content director: Dan Boulton (c&a)
Assistant producer: Jake Parker (c&a)
Mindshare UK\
Business director: Tess Domenet
Account manager: Nathan Hope
Account executive: Megan Wieland
Kinetic
Senior account director: Rikul Sudra
W Communications
Campaign director: Grace Jackson
Associate creative director: John Wilkinson
Associate director: Jess O’Donoghue
Account director: Paige Hartley
Senior account executive: Ella Bull
Academy Films
Photographer: Frederick Paxton
EP /head of photography: Charlotte Long
Producer: Aidan Brooks
1st assistant/digi op: Simon Wellignton
Production manager: Daragh McCann
Production assistant: Dara Phillips
Runner: Luca Visockaite
Runner: Tai Carter
Factory
Audio producer: Ethan Day
Audio creative director: Dan Beckwith
1920VFX
Colourist: Kai Van Beers
2D: Chrys Aldred
Senior producer: Charlotte Griffin
Siren
Composer: Jon Clarke
Producer: Sian Rogers
Production Assistant: Chris Christoforou