One Show 2019

A campanha "Restaurante Sem Comida" (leia aqui), criada para a marca de maionese Hellmann's pela Ogilvy em Londres e com execução no Brasil, e que agora também vai ser conferida na Europa e na América do Norte, está entre os trabalhos finalistas do One Show desse ano.

A iniciativa está no shortlist das categorias Branded Entertainment - Brand Installations, Experiential & Immersive - Brand Installations e Experiential & Immersive Brand - Owned Experiences.

Há três brasileiros da Ogilvy do Reino Unido na ficha técnica: Andre (Dede) Laurentino, Ilka Mourão e Thiago Jacon.

Leia mais sobre o trabalho, aqui.

Confira os brasileiros finalistas do One Show 2019, aqui.

Ficha Técnica:

Agency Name: Ogilvy UK
Client: Unilever
Brand: Hellmann’s
Name of the Campaign: The Restaurant With No Food

Andre Laurentino – CCO
Johnny Watters- Creative Director
Angus George – Creative Director
Kareem Shuhaibar – Senior Copywriter
Ilka Mourão – Senior Art Director
Thiago Jacon – Senior Art Director
Dave Towers - Typographer
Stephan Orhan – Worldwide Managing Director
Alex Canthal – Business Partner
Hannah Gage – Account Director
Amelia Priddis – Planning Director

Joanna Allen – Global Brand Vice President
Christina Bauer-Planck – Vice President Marketing
Carolina Riotto – Senior Marketing Manager
Ryan Fauconier – Global Marketing Manager

//F.biz : idea localization and content strategy execution with influencers
Account Director: Eliana Ricci, Débora Malandrim
Account Manager: Francisco Branco, Ernani Carneiro
Creative Director: Fábio Astolpho
Art Director: Pedro Maneschy
Copywriter: Fernando Rihan

//Máquina Cohn&Wolfe : brand PR planning, media relations
VP: Renata Asprino
Account Director: Leonardo Bersi
Account Manager: Tathiana Barbar

//Geometry : localization of out of Home Activation (mechanics, logo development, participant gifts).
Account Director: Mirna Abaurre
Account Supervisor: Juliana Viola
Creative Director: Ricardo Leme Lopes
Art Director: Vitor Araripe

//HUB Brasil : local event production and partnership management
Account Director: Patrícia Mansur
Account Manager: Tatiana Côrte Leal
Operations Director: Bruna Palma
Production Master: Sueli Mazon