One Show 2020

O trabalho "Moldy Whopper", criado pela Ingo de Estocolmo, pela David Miami e pela Publicis Bucareste para o Burger King, foi o grande vencedor do The One Show 2020.

O case conquistou o prêmio Best of Show, além de Best of Discipline em Film, Integrated, Out-of-Home e Print, e 18 Lápis de Ouro, quatro de Prata e um de Bronze.

Na ficha técnica de "Moldy Whopper" estão os brasileiros Fernando Pellizzaro e Jean Zamprogno (group creative directors), Sergio Takahata (senior art director), Stefane Rosa (group account director), da David Miami, e Eduardo Marques (chief creative officer) e Ivan Montebello (art director), da Publicis Espanha.

Confira abaixo os prêmios especiais concedidos pelos jurados da edição de 2020 do One Show:

Agency of the Year — DAVID Miami
Independent Agency of the Year — Jung von Matt Hamburg
In-House Agency of the Year — Spotify In-House New York
Network of the Year — Ogilvy Group
Creative Holding Company of the Year — Interpublic Group
Production Company of the Year — Smuggler New York
Client of the Year — Burger King

Os vencedores de Best of Discipline:

Branded Entertainment — Leo Burnett Israel Tel Aviv “Eva Stories” for K’s Galleries
Creative Effectiveness — Scholz & Friends Berlin “The Tampon Book: a book against tax discrimination” for The Female Company
Creative Use of Data — Jung von Matt with Markenfilm CROSSING and Markenfilm SPACE, all in Hamburg, “For Seasons - composed by climate data” for NDR Elbphilharmonie Orchester
Design — McCann New York “Changing the Game” for Microsoft
Digital Craft — FCB Canada Toronto “Project Understood” for Google AI/Canadian Down Syndrome
Direct Marketing — Scholz & Friends Berlin “The Tampon Book: a book against tax discrimination” for The Female Company
Experiential & Immersive — FCB Chicago with FCBX and Lord + Thomas, both Chicago, “The Most Dangerous Street” for Illinois Council Against Handgun Violence
Film — INGO Stockholm with DAVID Miami and Publicis Bucharest “Moldy Whopper” for Burger King
Health Wellness & Pharma — FCB Canada Toronto “Project Understood” for Google AI/Canadian Down Syndrome
Integrated — INGO Stockholm with DAVID Miami and Publicis Bucharest “Moldy Whopper” for Burger King
Intellectual Property & Products — RBK Communication Stockholm “DO Black” for Doconomy
Interactive & Online — Forsman & Bodenfors Gothenburg “The E.V.A. Initiative” for Volvo Cars
Mobile — Goodby Silverstein & Partners with GS&P Social, both San Francisco, “Lessons in Herstory” for Daughters of the Evolution
Moving Image Craft — TBWA\Media Arts Lab Los Angeles “Bounce” for Apple
Out-Of-Home — INGO Stockholm with DAVID Miami and Publicis Bucharest “Moldy Whopper” for Burger King
Print — INGO Stockholm with DAVID Miami and Publicis Bucharest “Moldy Whopper” for Burger King
Public Relations — Scholz & Friends Berlin “The Tampon Book: a book against tax discrimination” for The Female Company
Radio & Audio — BBDO Toronto “Parkscapes” for Regent Park School of Music
Social Media — DAVID Miami with DAVID Madrid “Stevenage Challenge” for Burger King

Leia anterior e confira a lista de trabalhos brasileiros vencedores do One Show 2020, aqui.