One Show 2022

A organização do One Show revela os prêmios especiais da edição de 2022 do Festival e duas agências brasileiras conquistaram GPs, chamados de "Best of Disciplines": a Africa e a GUT São Paulo.

Com o trabalho “The Most Valuable News”, criado para o jornal Folha de S.Paulo, a Africa abocanhou o "Best of Discipline" em Print.

Já a GUT SP conquistou "Best of Discipline" em Interactive, Online & Mobile, com “Hidden Spots”, para Heinz. A agência criou a campanha em parceria com a Hefty, I Hate Flash e Mol.

Os prêmios especiais foram anunciados em cerimônia presencial que aconteceu nesta sexta-feira (20), em Nova York.

Os Lápis de Ouro, Prata e Bronze já tinham sido revelados, nesta quinta-feira (19), leia aqui.

Na América Latina, a Africa liderou em conquista de Ouro, com total de oito, sendo quatro cada para “Salla 2032”, trabalho criado para House of Lapland, e quatro para “The Most Valuable News”, para o jornal Folha de S.Paulo.

Confira abaixo os prêmios especiais:

Agency of the Year — Leo Burnett Chicago

Independent Agency of the Year — L&C New York

Brand-Side Agency of the Year — Google Devices & Services Creative Team Mountain View

Network of the Year — Ogilvy Group

Creative Holding Company of the Year — Omnicom Group

Production Company of the Year — Hungry Man Los Angeles

Music & Sound Company of the Year — Beacon Street Venice

Client of the Year — Unilever

Non-Profit Client of the Year — Change the Ref

Brand of the Year — Google

Abaixo os vencedores de Best of Discipline:

Brand-Side — draftLine AB InBev Colombia Bogotá with Abaco Bogotá and Macarena Bogotá, “Tienda Cerca” for AB InBev Colombia, Tienda Cerca

Branded Entertainment — Mojo Supermarket New York with Active Theory Los Angeles, “DojaCode” for Girls Who Code

Creative Effectiveness — Ogilvy UK London with Ogilvy Toronto “Courage is Beautiful” for Dove

Creative Use of Data — Leo Burnett Chicago with Hungry Man Los Angeles “The Lost Class” for Change the Ref

Experiential & Immersive — Leo Burnett Chicago with Hungry Man Los Angeles “The Lost Class” for Change the Ref

Film — Riff Raff Films London with 750mph London and Moving Picture Company London, and Final Cut London “Open Spaces” for Burberry

Design — Google Devices & Services Creative Team Mountain View with Google Creative Lab New York for its own “Timelapse in Google Earth”

Direct Marketing — Publicis Italy Milan with Prodigious Milan, JAJAFilms Barcelona and TresBien Buenos Aires, “Shutter Ads” for Heineken

Gaming — Cheil PengTai Beijing with Cheil Hong Kong “The Cost of Bullying” for Samsung

Health & Wellness — L&C New York with Suitcase Productions New York and Agosto Lima “Pinatex” for Dole Sunshine Company and Ananas Anam

IP & Products — Google Devices & Services Creative Team Mountain View for its own “Real Tone”

Interactive, Online & Mobile — GUT São Paulo with HEFTY São Paulo, I Hate Flash São Paulo and Mol São Paulo, “Hidden Spots” for Heinz

Interactive & Mobile Craft — Mojo Supermarket New York with Active Theory Los Angeles, “DojaCode” for Girls Who Code

Integrated — BBH USA New York with Anonymous Content Los Angeles and Cabin New York, “Black-Owned Friday” for Google

Moving Image Craft — Serviceplan Germany Munich “The Wish” for Penny

Music & Sound Craft — BBDO New York “Teenage Dream” for Sandy Hook Promise

Out of Home — Leo Burnett Chicago with Hungry Man Los Angeles “The Lost Class” for Change the Ref

Pharma — Special Auckland with The Post Office Auckland “David's Unusables” for Motor Neurone Disease New Zealand (MND NZ)

Print — Africa São Paulo “The Most Valuable News” for Folha de S.Paulo Newspaper

Public Relations — Jung von Matt DONAU Vienna “Vienna Strips on OnlyFans” for Vienna Tourist Board

Radio & Audio — Dentsu Webchutney Bengaluru “The Unfiltered History Tour” for VICE World News

Social Media — McCann Paris Neuilly-sur-Seine with McCann Health London, McCann Worldgroup Germany Düsseldorf and Weber Shandwick Neuilly-sur-Seine, “The Bread Exam” for Spinneys and the Lebanese Breast Cancer Foundation

Leia anterior sobre o assunto, aqui.