One Show 2023

The One Club for Creativity revela os trabalhos finalistas da edição de 2023 do One Show.

Os selecionados ganharão Lápis (Ouro, Prata ou Bronze) ou ainda Merit.

A cerimônia de premiação acontecerá no Manhattan Center's, em Nova York, no dia 19 de maio.

Espie abaixo os trabalhos brasileiros finalistas:

Meta / New York City + Africa / São Paulo + Now We Collide / Sydney Meta Invisible Businesses Brand-Side / In-House Video Content - Series

Meta / New York City + Africa / São Paulo + Now We Collide / Sydney Meta Invisible Businesses Brand-Side / In-House Brand-Side / External Agency Collaboration

Ogilvy Brasil / São Paulo + Magalu Content Studio Team / São Paulo + Magazine Luiza / São Paulo Magazine Luiza Lu from Magalu Brand-Side / In-House Brand-Side / External Agency Collaboration

Ogilvy Brasil / São Paulo + Magalu Content Studio Team / São Paulo + Magazine Luiza / São Paulo Magazine Luiza Lu from Magalu Brand-Side / In-House Brand-Building - Brand Personality

Africa / São Paulo + Ambev / São Paulo + SICARIOS / São Paulo Budweiser Unbreakable Courts Branded Entertainment Music Videos

AlmapBBDO / São Paulo + UmStudio / São Paulo + Raw Audio / São Paulo All Out Play With Love Branded Entertainment Low Budget

Mirum Agency Brazil / Curitiba + Buzz Creative Content Studio / Curitiba + Toro Audio / Curitiba Directv Go The Pirate Match Branded Entertainment Innovation in Branded Entertainment

Wunderman Thompson / São Paulo + Netflix Netflix Netflix's Heart Beats TunTum Branded Entertainment
Brand Partnerships

Droga5 / São Paulo + Droga5 / New York + Netflix / São Paulo Netflix Morse Code Creative Effectiveness
Single Region or Market - Consumer / Brand

FCB / New York + FCB Brasil / São Paulo + AB InBev / Mike's Hard Lemonade ABInBev mike's Hard Lemonade mike's in a Beer World Creative Effectiveness Multi-Region or Market - Consumer / Brand

FCB / New York + FCB Brasil / São Paulo + AB InBev / Mike's Hard Lemonade ABInBev mike's Hard Lemonade mike's in a Beer World Creative Effectiveness Brand Partnerships

Ogilvy Brasil / São Paulo + Magazine Luiza / São Paulo Magazine Luiza Lu from Magalu Creative Effectiveness
Creative Effectiveness - Consumer / Brand

FCB Brasil / São Paulo + FCB Studio / São Paulo Raça Magazine Black Characters Creative Use of Data
Social Media

Ritmika Audio Arts / São Paulo + VMLY&R / New York Baby Quest Foundation Fertility Finder Creative Use of Data
Innovation in Data

BETC HAVAS / São Paulo + HERSHEY’s / São Paulo HERSHEY's The One-Word Dictionary Design Editorial - Books

Dentsu Creative Brasil / Sao Paulo Nissin / Cup Noodles Cup Noodles Infinite LOOP Design
Craft - Illustration

FCB Brasil / São Paulo + FCB Studio / São Paulo Isaac Silva/ Casa Neon Cunha Visible Mark Design
Promotional - Physical Items

Wieden+Kennedy / São Paulo + Coca-Cola (Sprite) / Rio de Janeiro + LOUD+ / São Paulo + The Youth / Curitiba Coca-Cola (Sprite) Spriteverso Design Moving Image - Series

Wieden+Kennedy / São Paulo + Coca-Cola (Sprite) / Rio de Janeiro + LOUD+ / São Paulo + The Youth / Curitiba Coca-Cola (Sprite) Spriteverso Design Craft - Animation

Africa / São Paulo + Articulation of Indigenous Peoples of Brazil - APIB + Hungry Man / São Paulo + Pindorama Filmes / São Paulo APIB The Refugee Jatoba Direct Marketing Non-traditional & Guerrilla Marketing

DAVID / São Paulo + Burger King / São Paulo + Hefty / São Paulo + Vetor Zero / São Paulo Burger King Burger Glitch Direct Marketing Digital & Online - Gaming

DAVID / São Paulo + Burger King / São Paulo + Hefty / São Paulo + Vetor Zero / São Paulo Burger King Burger Glitch Direct Marketing Integrated Campaign

DAVID / São Paulo + Burger King / São Paulo + Jamute / São Paulo Burger King Duet Delivery Direct Marketing
Digital & Online - Ecommerce

DAVID / São Paulo + Burger King / São Paulo + Jamute / São Paulo Burger King Duet Delivery Direct Marketing
Social Media Post - Single

FCB Brasil / São Paulo + FCB Studio / São Paulo Raça Magazine Black Characters Direct Marketing
Digital & Online - Websites & Mobile

Mirum Agency Brazil / Curitiba + Buzz Creative Content Studio / Curitiba + Toro Audio / Curitiba Directv Go The Pirate Match Direct Marketing Targeted Video - Online

Mirum Agency Brazil / Curitiba + Buzz Creative Content Studio / Curitiba + Toro Audio / Curitiba Directv Go The Pirate Match Direct Marketing Non-traditional & Guerrilla Marketing

Ogilvy Brasil / São Paulo + The Coca-Cola Company / São Paulo + Take/Blip / São Paulo Coca-Cola Company Coca-Cola Magic Audios Direct Marketing Innovation in Direct Marketing

Africa / São Paulo + Ambev / São Paulo + SICARIOS / São Paulo Budweiser Unbreakable Courts Experiential & Immersive Craft - Storytelling

BETC HAVAS / São Paulo + Grupo Petropolis / São Paulo Grupo Petropolis Petra Milk Experiential & Immersive
Physical Products

DAVID / São Paulo + Burger King / São Paulo + Hefty / São Paulo + Vetor Zero / São Paulo Burger King Burger Glitch Experiential & Immersive Ecommerce

DAVID / São Paulo + Burger King / São Paulo + Hefty / São Paulo + Vetor Zero / São Paulo Burger King Burger Glitch Experiential & Immersive Innovation in Experiential

GUT / São Paulo + m ss ng p eces / Los Angeles + Dirty Work / São Paulo + Hefty / São Paulo The Coca-Cola Company / Coca-Cola We Are Mello Experiential & Immersive Events - Virtual

Mirum Agency Brazil / Curitiba + Buzz Creative Content Studio / Curitiba + Toro Audio / Curitiba Directv Go The Pirate Match Experiential & Immersive Ecommerce

Wunderman Thompson / São Paulo + Johnson & Johnson / São Paulo + 3C Gaming + Satelite Audio Listerine Breathcalypse by Listerine Experiential & Immersive Metaverse

AlmapBBDO / São Paulo + Satelite Áudio / São Paulo + Saigon Filmes / São Paulo Boehringer Ingelheim Villains Love Cats Film & Video Online-only Films & Video - Over 60 Seconds - Single

AlmapBBDO / São Paulo + Raw Audio / São Paulo + Colossal / Curitiba + The Youth / Curitiba CNN The Polygraph Film & Video Television & VOD - Over 60 Seconds - Single

Droga5 / New York + De La Revolución + Droga5 / São Paulo + Epoch / Manhattan Levi's The Greatest Story Ever Worn Film & Video Television & VOD - 30 Seconds and Under - Series

Ogilvy Brasil / São Paulo + Kimberly Clark / São Paulo Kimberly Clark / Kotex LEA Film & Video Online-only Films & Video - Over 60 Seconds - Single

Africa / São Paulo + Articulation of Indigenous Peoples of Brazil - APIB + Hungry Man / São Paulo + Pindorama Filmes / São Paulo APIB The Refugee Jatoba Green Pencil Green Pencil

Africa / São Paulo + Natura + Pródigo Filmes + Pródigo Filmes Natura Amazon Alive - The real time deforestation counter Green Pencil Green Pencil

DAVID / São Paulo + Burger King / São Paulo + Hefty / São Paulo + Vetor Zero / São Paulo Burger King Burger Glitch Integrated Customer Experience / CX

Droga5 / São Paulo + Droga5 / New York + Netflix / São Paulo Netflix Stranger Things: SOS Nerds Integrated
Craft - Storytelling

FCB / New York + FCB Brasil / São Paulo + AB InBev / Mike's Hard Lemonade ABInBev mike's Hard Lemonade mike's in a Beer World Integrated Integrated Campaign

FCB / New York + FCB Brasil / São Paulo + AB InBev / Mike's Hard Lemonade ABInBev mike's Hard Lemonade mike's in a Beer World Integrated Brand Partnerships

Wunderman Thompson / São Paulo + Avon / São Paulo + SQUAD + Rebolución / São Paulo Avon Violet Month Integrated Integrated Campaign

DZ Estúdio / Porto Alegre + Allas Filmes / Novo Hamburgo + Vox Haus / Porto Alegre Rio Grande do Sul Public Library Read a Woman Interactive & Mobile Craft Creative Use of Data

DAVID / São Paulo + Burger King / São Paulo + Jamute / São Paulo Burger King Duet Delivery Interactive, Online & Mobile Online Advertising - Native Ads

DAVID / São Paulo + Burger King / São Paulo + Jamute / São Paulo Burger King Duet Delivery Interactive, Online & Mobile Interactive Video

FCB Brasil / São Paulo + FCB Studio / São Paulo Raça Magazine Black Characters Interactive, Online & Mobile
Utility

FCB Brasil / São Paulo + FCB Studio / São Paulo Raça Magazine Black Characters Interactive, Online & Mobile
Online Community Platform - Use of Existing Platform

Wunderman Thompson / São Paulo + Johnson & Johnson / São Paulo + 3C Gaming + Satelite Audio Listerine Breathcalypse by Listerine Interactive, Online & Mobile Gaming - Online

AlmapBBDO / São Paulo + Zepp Filmes / São Paulo + Jamute / São Paulo Diageo The Anti-Harassment Glasses IP & Product Design Physical Product - In-Market

Wieden+Kennedy / São Paulo + Coca-Cola (Sprite) / Rio de Janeiro + LOUD+ / São Paulo + The Youth / Curitiba Coca-Cola (Sprite) Spriteverso Moving Image Craft & Production Animation - Series

Africa / São Paulo + Ambev / São Paulo + SICARIOS / São Paulo Budweiser Unbreakable Courts Music & Sound Craft Artist / Brand Collaboration

GUT / São Paulo + Dogs Can Fly / São Paulo + DLKTSN / São Paulo + Pingado Áudio / São Paulo Mercado Livre Files of Freedom Music & Sound Craft Custom / User-Generated Content

Wieden+Kennedy / São Paulo + Anheuser-Busch (Budweiser) / New York + Iconoclast / São Paulo + Squeak & Clean / New York AB InBev / Budweiser Yours To Take Music & Sound Craft Original Music - Score - Short Form

Africa / São Paulo + Ambev / São Paulo + SICARIOS / São Paulo Budweiser Unbreakable Courts Out of Home
Experiential & Immersive

Africa / São Paulo + Heinz / SAO PAOLO + Mosaico Filmes / São Paulo + 8feetfixer Heinz Famiglia Heinzzola Out of Home Brand Installations

AlmapBBDO / São Paulo + Zepp Filmes / São Paulo + Jamute / São Paulo Diageo The Anti-Harassment Glasses Out of Home Experiential & Immersive

AlmapBBDO / São Paulo + Compañia / Sao Paulo + Cabaret / São Paulo UN Global Compact The Cast Away Out of Home Brand Installations

Energy BBDO / Sao Paulo + Cosa Nostra / Sao Paulo + MyMama Entertainment / Sao Paulo Unilever - Rexona Peri Beyond The Limits Out of Home Brand Partnerships

Wieden+Kennedy / São Paulo + Prime Video / São Paulo Prime Video (The Boys) The Conspiracy Wall Out of Home Brand Installations

Havas Health & You Brazil / São Paulo + CANJA Audio Culture / São Paulo + Merci Studios / São Paulo + Produtora Associados / São Paulo United Health Group Outcare Pharma Products

LLYC Brazil / São Paulo + Vox Haus / Porto Alegre + Donice Produções / São Paulo + All Frame Filmes / São Paulo PTC Therapeutics Mocotó SQF Pharma Experiential / Immersive / Events

AlmapBBDO / São Paulo + Raw Audio / São Paulo + Colossal / Curitiba + The Youth / Curitiba CNN The Polygraph Print & Promotional Posters - Series

Africa / São Paulo + Articulation of Indigenous Peoples of Brazil - APIB + Hungry Man / São Paulo + Pindorama Filmes / São Paulo APIB The Refugee Jatoba Public Relations Current Event Response

GUT / São Paulo + Hefty / São Paulo Mercado Livre The Best-seller Constitution Public Relations Brand Voice

GUT / São Paulo + Hefty / São Paulo Mercado Livre The Best-seller Constitution Public Relations
Current Event Response

Ogilvy Brasil / São Paulo + Magazine Luiza / São Paulo Magazine Luiza Lu from Magalu Public Relations
Brand Voice

FCB Brasil / São Paulo + FCB Studio / São Paulo Raça Magazine Black Characters Social Media User-Generated Content

GUT / São Paulo + Dogs Can Fly / São Paulo + DLKTSN / São Paulo + Pingado Áudio / São Paulo Mercado Livre Files of Freedom Social Media User-Generated Content

GUT / São Paulo + Dogs Can Fly / São Paulo + DLKTSN / São Paulo + Pingado Áudio / São Paulo Mercado Livre Files of Freedom Social Media Active Engagement / Call to Action

GUT / São Paulo + Hefty / São Paulo Mercado Livre The Best-seller Constitution Social Media
Social Post - Real-time Response

Ogilvy Brasil / São Paulo + Magazine Luiza / São Paulo Magazine Luiza Lu from Magalu Social Media
Influencer Marketing - Multi-Channel

Wunderman Thompson / São Paulo + Johnson & Johnson / São Paulo + 3C Gaming + Satelite Audio Listerine Breathcalypse by Listerine Social Media Livestream

Wunderman Thompson / São Paulo + Netflix Netflix Netflix's Heart Beats TunTum ,Social Media Brand Partnerships

Africa / São Paulo + Articulation of Indigenous Peoples of Brazil - APIB + Hungry Man / São Paulo + Pindorama Filmes / São Paulo APIB The Refugee Jatoba Sustainable Development Goals Pencil Sustainable Development Goals