One Show 2024

O "Best of Show", principal prêmio do One Show, foi entregue este ano para o trabalho “WoMen’s Football”, criado pela Marcel Paris para a operadora Orange (leia e veja aqui).

A campanha também conquistou dois "Best of Discipline" (prêmio equivalente a um GP), um em Film & Vídeo e outro em Interactive, Online & Mobile.

“DoorDash-All The Ads”, criação da Wieden+Kennedy Portland com Superette San Francisco para DoorDash, que tem na ficha técnica o brasileiro Felipe Ribeiro (CCO), ficou com o prêmio nas categorias Integrated/Omnichannel e Social Media.

O trabalho "The DiversiTree Project”, criado pela Energy BBDO Chicago para Claritin (Bayer Consumer Health) - que traz na FT os brasileiros Luiz Sanches (CCO of North America), Andrea Siqueira (Executive Creative Director), Ricardo Salgado (Creative Director/ Head of Activation), Murilo Santos (Creative Director), da EnergyBBDO, Patricia Corsi (Chief Marketing, Digital and Information Officer), da Bayer, além da brasileira Canja Audio Culture (de Curitiba) - abocanhou "Best of Discipline" em Experiential & Immersive.

Abaixo, espie todos os trabalhos que ganharam "Best of Discipline" no One Show 2024:

Brand-Side/In-House — Lazada for its own “An Unnecessary Love Story”
Branded Entertainment — The Monkeys Sydney with MassiveMusic Sydney, ARC EDIT Sydney, and Revolver x Somesuch Sydney “Play It Safe” for Sydney Opera House
Creative Effectiveness — FCB Canada Toronto “Runner 321” for Adidas
Creative Use of Data — Dentsu Creative Canada Toronto “Inflation Cookbook” for SkipTheDishes
Creative Use of Technology — McCann New York “ADLaM” for Microsoft
Cultural Driver — McCann New York “ADLaM” for Microsoft
Design — Dentsu Inc. Tokyo “My Japan Railway” for JR Group
Direct Marketing — LePub Milan with Boomerang Amsterdam, Prettybird London, and MassiveMusic Amsterdam “H150 Anniversary” for Heineken
Experiential & Immersive — Energy BBDO Chicago with CANJA Audio Culture Curitiba, Coyne PR New York, and twelvenote New York "The DiversiTree Project” for Bayer Consumer Health / Claritin
Film & Video — Marcel Paris with Les Artisans du Film Paris, and Prodigious Paris “WoMen’s Football” for Orange
Health & Wellness — Ogilvy UK London with Ogilvy Canada Toronto “The Cost of Beauty” for Dove
Integrated/Omnichannel — Wieden+Kennedy Portland with Superette San Francisco, Lord Danger Los Angeles and Modern Logic Los Angeles for “DoorDash-All The Ads” for DoorDash
Interactive & Mobile Craft — FCB New York with 456 Studios New York “Dreamcaster” for AB InBev, Michelob ULTRA
Interactive, Online & Mobile — Marcel Paris with Les Artisans du Film Paris and Prodigious Paris “WoMen’s Football” for Orange
IP & Product Design — McCann New York “ADLaM” for Microsoft
Moving Image Craft & Production — Revolver x Somesuch Sydney with The Monkeys Sydney “Play It Safe” for Sydney Opera House
Music & Sound Craft — FCB New York with 456 Studios New York “Dreamcaster” for AB InBev, Michelob ULTRA
Out of Home — Rethink Toronto “Coors Lights Out” for Coors Light
Pharma — Dentsu Creative Argentina Buenos Aires with Dentsu Creative Chicago, and Dentsu Creative New York “Scrolling Therapy” for Eurofarma
Print & Promotional — Rethink Toronto “Heinz Ketchup Fraud” for Kraft Heinz
Public Relations — Rethink New York “Just Date a Farmer” for Kraft Heinz - Just Crack an Egg
Radio & Audio-First — FCB New York with 456 Studios New York “Dreamcaster” for AB InBev, Michelob ULTRA
Social Media — Wieden+Kennedy Portland with Superette San Francisco “DoorDash-All The Ads” for DoorDash

Abaixo, confira os prêmios especiais do One Show 2024:

Agency of the Year — FCB New York
Independent Agency of the Year — Rethink Toronto
Design Firm of the Year — King Henry Studios London
Brand-Side/In-House Agency of the Year — Apple Marcom Cupertino
Network of the Year — FCB
Independent Network of the Year — Rethink
Agency Holding Company of the Year — Interpublic Group
Production Company of the Year — Helo West Hollywood
Music & Sound Company of the Year — Citizen Music New York/Los Angeles
Client of the Year — AB InBev
Non-Profit Client of the Year — Digital Public Library of America
Brand of the Year — Michelob ULTRA

Leia anterior, com os brasileiros premiados, aqui.