Open to all

A Publicis de Milão assina campanha que apresenta a Heineken 0.0, primeira cerveja sem álcool da marca, voltada principalmente para os mercados da Europa, Rússia e Israel.

O comercial para TV de 60" (assista abaixo) introduz a assinatura "Open to all". Clipes curtos online (veja abaixo) colocam a marca no centro de diferentes cenários excêntricos.

A ideia da comunicação é defender que as pessoas podem se divertir sem álcool.

Ficha Técnica:

Heineken 0.0 “Open To All” TV & Digital Campaign Credits

—TV Spot: “Ode to Openness”

Client: Heineken
Sr. Director Global Heineken® Brand: Gianluca Di Tondo
Head of Global Innovation Heineken® Brand Global Commerce: Ilaria Lodigiani
Innovation Manager Heineken® Global Marketing: Sarah Nisenbaum

Advertising Agency: Publicis Italy
Global Chief Creative Officer Publicis WW: Bruno Bertelli
Executive Creative Director: Cristiana Boccassini
Executive Creative Director: Luca Cinquepalmi
Executive Creative Director: Marco Venturelli
Art Director: Laura Aondio
Copywriter: Francesca Vitello
Strategic Planners: James Moore, Noa Dekel
Worldwide Account Director: David Pagnoni
Account Director: Francesca Baldrighi
Account Manager: Silvia Ghiretti
Head of TV Producer: Silvia Cattaneo

Production
Director: Sebastian Strasser
Production Company: RadicalMedia London
Executive Producer: Ben Schneider
Producer: Leslie Vaughn
Director of Photography: Linus Sandgren
Production Designer: KK Barrett
Costume Designer: Nancy Steiner
Hair: Torsten Witte
Makeup: Albert Elizondo
1st Assistant Director: David Webb
Editor: Paul Hardcastle
Editorial: Trim London

Drums: Carla Azar
Music Supervision: Dirty Soup
Audio Post Production: Grand Central Recording Studios
Sound Design: Raja Sehgal

Voiceover Artist: Colin Salmon

VFX/Post: MPC London
VFX Producer: Phil Whalley
Colourist: Mark Gethin
VFX supervisor: Dan Sanders
CG Supervisor: Greg McKneally
2D Supervisor:Dirk Riesenfeld

—Short Films

Agency: Publicis Italy
Global Chief Creative Officer (Publicis Worldwide): Bruno Bertelli
Executive Creative Director: Cristiana Boccassini
Executive Creative Directors: Luca Cinquepalmi and Marco Venturelli
Heineken Global Digital Creative Directors: Milos Obradovic and Mihnea Gheorghiu
Associate Creative Directors:Aureliano Fontana
Art Director: Laura Aondio, Andrea Raia
Copywriter: Francesca Vitello, Matteo Gatto
Worldwide Account Director :David Pagnoni
Digital Client Service Director: Cecilia Cavagnini
Account Manager: Silvia Ghiretti
Planning Director: Sol Ghafoor
Strategic Planners: James Moore
Head of TV Production: Silvia Cattaneo
Producer: Silvia Cattaneo

Production Company: Reset
Director: Daniel Warwick
Editor: Stuart Greenwald
Producer: Adam Saward
Post-Production Company: Smoke&Mirrors
Audio Post-Production Company: Smoke&Mirrors

Media Buying: Starcom

City / Country: Spain, Netherlands, UK, Russia, Romania, Austria, Hungary, Germany, France

Exposure: Mixed Media (Facebook, YouTube, TV)